World Branding Forum

Nestlé will deliver reductions in food-related greenhouse gas emissions through diversifying menus, raising employee awareness about food choices and improving internal understanding of what ingredients...

Read Time:3 Minute, 19 Second

Branding Featured News

Mucinex transforms into a holistic & wellness lifestyle brand

Mucinex combines art and science to create "Sickwear," an innovative new clothing category that helps you look good and feel better Mucinex, America's #1 doctor...

Read Time:2 Minute, 2 Second

IKEA to improve intelligent technology solutions for customers

Thomas Ng

IKEA invests in nyris, a German deep-tech start-up company – to improve intelligent technology solutions for customers, partners and co-workers Inter IKEA Group has made...

Read Time:3 Minute, 18 Second

Safeguard soap partners Canvas to reach classrooms nationwide

Thomas Ng

The Safeguard initiative celebrates Global Handwashing Day with the release of fun and educational curriculum through the market leading-learning management system for schools Procter &...

Read Time:2 Minute, 36 Second

October 15, 2020October 15, 2020

Budweiser unveils “Be A King” global campaign with Halsey

Eliza Jane

Budweiser's film is inspired by Halsey's spoken word poetry documenting her rise to "Becoming a King" Budweiser brand has announced a partnership with chart-topping, multi-platinum,...

Read Time:3 Minute, 30 Second

Industry News

Havas Creative launches a dedicated customer experience network

Anisha Kapoor

October 15, 2020

Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand Havas Creative...

Read Time:1 Minute, 42 Second

Campaigns Featured Marketing News

Alfa Romeo launches its latest campaign with Alexander Skarsgård

Eliza Jane

October 15, 2020October 15, 2020

The campaign showcases the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo Luxury car brand,...

Read Time:2 Minute, 30 Second

Febreze calls on dog owners to “Say Up to Your Pup”

October 15, 2020

Febreze and Karamo help “pawrents” easily keep homes odour-free and help support North Shore Animal League America Febreze is launching “Say Up to Your Pup,”...

Read Time:2 Minute, 23 Second

Design Featured News

Anheuser-Busch announces plan to develop a more sustainable beer can

October 14, 2020June 13, 2023

Anheuser-Busch leverages Rio Tinto's low-carbon aluminium made with renewable hydropower along with recycled content Beer drinkers will soon be able to enjoy their favourite Anheuser-Busch...

Read Time:2 Minute, 21 Second

MISSGUIDED partners Models of Diversity in latest campaign

Eliza Jane

October 14, 2020

The diversity of MISSGUIDED's campaign is not only in the range of skin tones and body shapes represented but in the unique stories of each...

Read Time:1 Minute, 57 Second

Cetaphil expands its partnership with Rachel Brosnahan