World Branding Forum

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AB InBev's entire portfolio of beer brands will now be packaged with recycled paperboard, bringing the company closer to achieving its 2025 Sustainability Goal AB...

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Campaigns Featured News

Vans combats mental health and well being concerns around the world

Olivia Pearce

October 27, 2020October 27, 2020

Vans donate US$1m to 10 global charities to combat rising mental health concerns due to global isolation, uniting Vans Family around a shared mission of...

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LG Signature partners with luxury Italian lifestyle brand Molteni&C

Thomas Ng

October 27, 2020October 27, 2020

LG and Molteni&C's partnership showcases the art of luxury living, timeless aesthetics and advanced technology LG Electronics and premium Italian designer furniture and lifestyle brand...

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Campaigns Featured News

Ralph Lauren unveils plans to close the gender gap in fashion

Eliza Jane

October 26, 2020October 26, 2020

Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels of...

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DJI and Mercedes-Benz EQ Formula E Team have lift-off

Thomas Ng

October 26, 2020October 26, 2020

DJI will supply the Mercedes-Benz EQ Formula E Team with latest aerial imagery and creative camera technology to bring racing fans closer to the action...

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Campaigns Featured News

Nike’s latest film encourages its consumers to make an impact

Olivia Pearce

October 26, 2020

Nike has partnered Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the...

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Campaigns Featured News

Secret Deodorant keeps women’s hockey afloat during COVID-19

Olivia Pearce

October 23, 2020

Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Lifebuoy and MullenLowe Group releases their handwashing song

Olivia Pearce

October 23, 2020

Lifebuoy believes that H should no longer be for ‘Hat’ or ‘Horse’ but for ‘Handwashing’ For Global Handwashing Day on Thursday 15 October, MullenLowe Group...

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Campaigns Featured News

Nestlé promotes health benefits for kids drinking water

Olivia Pearce

October 23, 2020

Nestlé's collaboration with AAP provides paediatricians with tools to help educate parents and caregivers Nestlé Waters North America (NWNA) and the American Academy of Pediatrics...

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Campaigns Featured News

Samsung aims to bring a smile to people’s faces in latest campaign

Olivia Pearce

October 22, 2020

Samsung's Smile Stories campaign aims to bring a smile to people’s faces by providing scientifically grounded facts on the physical and mental benefits that smiling...

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Campaigns Featured News

Banana Republic celebrates love in its latest campaign

Olivia Pearce

October 22, 2020

During the holiday season of giving thanks, Banana Republic continues its pledge to work for the Better Republic by supporting those in need by furthering...

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Branding Featured News

Bacardi’s announces that its spirits bottle will biodegrade in 18 months

Olivia Pearce

October 22, 2020October 22, 2020

Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution...