World Branding Forum

Read Time:1 Minute, 41 Second

Samsung's Smile Stories campaign aims to bring a smile to people’s faces by providing scientifically grounded facts on the physical and mental benefits that smiling...

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Campaigns Featured News

Banana Republic celebrates love in its latest campaign

Olivia Pearce

October 22, 2020

During the holiday season of giving thanks, Banana Republic continues its pledge to work for the Better Republic by supporting those in need by furthering...

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Branding Featured News

Bacardi’s announces that its spirits bottle will biodegrade in 18 months

Olivia Pearce

October 22, 2020October 22, 2020

Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution...

Read Time:3 Minute, 15 Second

Campaigns Featured Marketing News

Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

Eliza Jane

October 22, 2020

The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month When DieHard batteries, one of the...