World Branding Forum

IKEA is working closely with specialists at MSF to ensure the quality of the personal protective equipment are as required To help protect the health...

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Citroën launches “life is more beautiful in colour” campaign

September 8, 2020September 8, 2020

During the summer, Citroën launched the film “New C3, life is more beautiful in colour” to accompany the worldwide launch of its versatile city car...

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Vivo launches a global initiative in partnership with National Geographic

Thomas Ng

Vivo launches a Mobile Photography Contest with National Geographic as part of its initiatives to build a visual content ecosystem Vivo has announced "VISION+", a...

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Advertising Campaigns Featured News

Diesel enhances the connection between superhuman and technology

Diesel discovers super-smartness is the best superpower in new smartwatch campaign Diesel writes a new chapter in its superhero-laden Spring/Summer 20 story, with a new...

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Ralph Lauren honours NYC’s unsung heroes at the 2020 US Open

Branding Featured News Technology

Ralph Lauren celebrates 150 individual essential workers from New York's Mount Sinai Health System by emblazoning their names on the back of each of the...

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Adidas announces the launch of its new app ‘CONFIRMED’

Thomas Ng

Created as a new hub for Adidas, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling Throughout its history, Adidas...

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Branding Featured News

Manscaped lands its first overseas partnership with Sydney Roosters

Manscaped recently announced its exclusive multi-year partnerships with the UFC and the San Francisco 49ers Manscaped, the brand in below-the-waist grooming and hygiene, is proud...

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New Balance features CoCo Gauff in its latest We Got Now campaign

New Balance We Got Now spots highlights the brand’s roster of world-renowned athletes, showcasing their individual talents within their respective sports and their desire to...

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Branding Design Featured News

IKEA and LEGO introduces BYGGLEK, intertwining play and storage

IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience that...

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Uber tells racists to delete its app in a Wieden + Kennedy campaign

September 4, 2020

Uber has also published a microsite, where it is sharing how it plans to remove racism from its platform Wieden + Kennedy’s activism via its...

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Design Featured News

H&M collaborates with Giuliva Heritage with sustainability as its focus