World Branding Forum

Read Time:2 Minute, 11 Second

The credit card launch is in line with Emirates Skywards' strategy of offering its members more opportunities to earn Miles on the ground Emirates Skywards,...

Read Time:1 Minute, 42 Second

Branding Featured News

Vitafusion announces the addition of Tiffany Haddish to its team

Olivia Pearce

September 15, 2020

Haddish joins Vitafusion in highlighting the importance of holistic wellness and a happy, healthy lifestyle and the significance of equal access to nutritious food choices...

Read Time:1 Minute, 41 Second

Advertising Campaigns Featured News

Head & Shoulders unveils its Take It Up To 100 campaign

Olivia Pearce

September 15, 2020

Patrick Mahomes and Troy Polamalu Are Back with Head & Shoulders to Take It Up to 100 Head & Shoulders, the official shampoo of the...

Read Time:3 Minute, 48 Second

Campaigns Featured General News

Perrier announces its latest collaboration with Takashi Murakami

Olivia Pearce

September 15, 2020

The collaboration is inspired by the pop and colourful universe of the artist and the creative and pioneering spirit of Perrier Perrier Carbonated Mineral Water,...

Read Time:3 Minute, 36 Second

Campaigns Featured News

Dove Men+Care partners the NBPA on Commit to C.A.R.E Now Initiative

Eliza Jane

September 15, 2020

Dove Men+Care's "Care About Racial Equity" Now works to ensure Black men are respected, supported and protected in society Inspired by actions taken by the...

Read Time:1 Minute, 41 Second

Campaigns Featured News

Butterfinger introduces BFI with Halloween just around the corner

Olivia Pearce

September 15, 2020

The new campaign launches with a Halloween promotion encouraging Butterfinger thieves (aka parents) to turn themselves into the "BFI" for a cash reward Butterfinger, the...

Read Time:2 Minute, 5 Second

Branding Featured News

PUMA announces long-term partnership with footballer, Neymar Jr

Olivia Pearce

September 14, 2020

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired...

Read Time:1 Minute, 21 Second

Nestlé boosts sustainable agriculture and production in China

Olivia Pearce

September 14, 2020

Nestlé continues to focus on making its Shuangcheng facilities even more sustainable and efficient, introducing new energy-saving programmes and replacing some equipment with state-of-the-art technologies...

Read Time:2 Minute, 14 Second

Branding Featured News

Heineken announces its acquisition of Peruvian beer brand, Tres Cruces

Eliza Jane

September 14, 2020

Heineken aims to build a diverse portfolio in Peru consisting of local beer brands, complemented with its range of leading international brands Heineken N.V. (Heineken)...

Read Time:3 Minute, 10 Second

Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

Read Time:1 Minute, 41 Second

Branding Featured News Technology

Klarna introduces social shopping to UK consumers in a redesigned app

Thomas Ng

September 11, 2020

Klarna’s new app will combine popular shopping services including wish lists, inspiration and price alerts under one banner Klarna, the global payments and shopping service,...

Read Time:2 Minute, 6 Second

Toyota Motor North America launches a new virtual education hub

Thomas Ng

September 11, 2020

Toyota's launch of the immersive education hub is to inspire exploration of careers in advanced manufacturing Have you ever wondered how a Toyota vehicle is...