World Branding Forum

Read Time:2 Minute, 23 Second

Ecosse Sports rebranding as Sportex complements the company's unique recycling service for old artificial sports surfaces with its name derived from ‘sports’ and ‘texture’ and...

Read Time:1 Minute, 48 Second

Campaigns Featured News

Orange and Publicis Conseil gives a second life to old phones

Eliza Jane

September 29, 2020September 29, 2020

Orange raises awareness of the environmental impact of equipment, particularly with mobile phones, which are made of plastic and glass, but also of non-renewable natural...

Read Time:3 Minute, 40 Second

Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

Read Time:3 Minute, 15 Second

Campaigns Featured News

Dettol protects the return of cricket in four year global partnership

Olivia Pearce

September 29, 2020September 29, 2020

Dettol helps inspire and reinforce new hygiene behaviour changes in the next generation of Australians, both through community cricket and Dettol’s Healthy Habits school programme...

Read Time:2 Minute, 10 Second

Hyundai announces the formation of New Horizons Studio

Thomas Ng

September 29, 2020September 29, 2020

Hyundai's New Horizons Studio is expected to push the extreme limits of vehicle development, building vehicles to traverse off-road terrains with unprecedented mobility, through a...

Read Time:1 Minute, 38 Second

Campaigns Featured Marketing News

Duke’s Mayonnaise announces the launch of its new brand campaign

Olivia Pearce

September 29, 2020

The new campaign celebrates Duke's beloved mayo, iconic southern roots, and passionate fan base Duke's Mayonnaise is launching a new brand campaign called, Duke's. It's...