World Branding Forum

Read Time:2 Minute, 59 Second

With the rapid growth of the gaming market across the world and the fast-growing number of people playing, IKEA is curious how home furnishing could...

Read Time:2 Minute, 11 Second

Branding Featured Marketing News

Emirates partners Barclays for its First US Co-branded Credit Card

Anisha Kapoor

September 15, 2020

The credit card launch is in line with Emirates Skywards' strategy of offering its members more opportunities to earn Miles on the ground Emirates Skywards,...

Read Time:1 Minute, 42 Second

Branding Featured News

Vitafusion announces the addition of Tiffany Haddish to its team

Olivia Pearce

September 15, 2020

Haddish joins Vitafusion in highlighting the importance of holistic wellness and a happy, healthy lifestyle and the significance of equal access to nutritious food choices...

Read Time:1 Minute, 41 Second

Advertising Campaigns Featured News

Head & Shoulders unveils its Take It Up To 100 campaign

Olivia Pearce

September 15, 2020

Patrick Mahomes and Troy Polamalu Are Back with Head & Shoulders to Take It Up to 100 Head & Shoulders, the official shampoo of the...

Read Time:3 Minute, 48 Second

Campaigns Featured General News

Perrier announces its latest collaboration with Takashi Murakami

Olivia Pearce

September 15, 2020

The collaboration is inspired by the pop and colourful universe of the artist and the creative and pioneering spirit of Perrier Perrier Carbonated Mineral Water,...

Read Time:3 Minute, 36 Second

Campaigns Featured News

Dove Men+Care partners the NBPA on Commit to C.A.R.E Now Initiative

Eliza Jane

September 15, 2020

Dove Men+Care's "Care About Racial Equity" Now works to ensure Black men are respected, supported and protected in society Inspired by actions taken by the...

Read Time:1 Minute, 41 Second

Campaigns Featured News

Butterfinger introduces BFI with Halloween just around the corner

Olivia Pearce

September 15, 2020

The new campaign launches with a Halloween promotion encouraging Butterfinger thieves (aka parents) to turn themselves into the "BFI" for a cash reward Butterfinger, the...