World Branding Forum

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Fastrack's film conceived by Lowe Lintas Bangalore is a youthful, high-fashion interpretation of what it means to be a Diva among Gen Z It shows...

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Advertising Featured News

Swiggy’s latest ads celebrates India’s passion for food and cricket

Eliza Jane

September 30, 2020

Conceptualised by Lowe Lintas, Swiggy's multilingual campaign emphasizes the brand’s commitment to serving safe and hygienic food to its customers Swiggy has been delivering memorable...

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Branding Featured News

Purina launches world-first recyclable flexible pouch for wet pet food

Olivia Pearce

September 30, 2020

Purina is introducing the first mono-material retort pouch in the pet food industry, leading in pet food packaging innovation Purina has launched a first-of-its-kind recyclable...

Read Time:3 Minute, 44 Second

Design Featured News

Reebok partners Boston Farm to offer first plant-based performance shoe

Olivia Pearce

September 30, 2020

Reebok joins top seed in industry pursuit to reduce petroleum-based plastics Reebok, fitness company is partnering with Boston-area based Siena Farms, to launch Forever Floatride...

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Branding Design Featured News

Ecosse Sports rebrands as Sportex with help from Designhouse

Olivia Pearce

September 29, 2020

Ecosse Sports rebranding as Sportex complements the company's unique recycling service for old artificial sports surfaces with its name derived from ‘sports’ and ‘texture’ and...

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Campaigns Featured News

Orange and Publicis Conseil gives a second life to old phones

Eliza Jane

September 29, 2020September 29, 2020

Orange raises awareness of the environmental impact of equipment, particularly with mobile phones, which are made of plastic and glass, but also of non-renewable natural...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

Dettol protects the return of cricket in four year global partnership

Olivia Pearce

September 29, 2020September 29, 2020

Dettol helps inspire and reinforce new hygiene behaviour changes in the next generation of Australians, both through community cricket and Dettol’s Healthy Habits school programme...

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Hyundai announces the formation of New Horizons Studio

Thomas Ng

September 29, 2020September 29, 2020

Hyundai's New Horizons Studio is expected to push the extreme limits of vehicle development, building vehicles to traverse off-road terrains with unprecedented mobility, through a...

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Campaigns Featured Marketing News

Duke’s Mayonnaise announces the launch of its new brand campaign

Olivia Pearce

September 29, 2020

The new campaign celebrates Duke's beloved mayo, iconic southern roots, and passionate fan base Duke's Mayonnaise is launching a new brand campaign called, Duke's. It's...

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Campaigns Featured News

REI Co-op announces ambitious new climate platform

Eliza Jane

September 28, 2020

REI Co-op will more than halve its carbon footprint by 2030, join Climate Neutral and join the 1 Trillion Trees Initiative REI Co-op has announced...

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LG Electronics and Hyundai Motor unveils the “IONIQ Concept Cabin”

Thomas Ng

September 28, 2020

LG And Hyundai collaborate to bring home convenience to electric vehicles LG Electronics company and Hyundai Motor unveiled the "IONIQ Concept Cabin," a collaborative effort...