World Branding Forum

August 6, 2020

100 per cent of Purina US pet care factories and Headquarters now zero waste for disposal Purina's robust portfolio of pet care products for dogs...

Read Time:1 Minute, 29 Second

Branding Design Featured News

Fabletics teams up with Madelaine Petsch in its latest activewear collection

Branding Featured Marketing News Technology

August 6, 2020

Fabletics partners with Riverdale star Madelaine Petsch for the brand's most fashion-forward collaboration yet Fabletics, an activewear brand, is thrilled to team up with Madelaine...

Read Time:2 Minute, 56 Second

Klarna launches a followable Wish lists feature for its consumers

Thomas Ng

August 5, 2020

Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for...

Read Time:2 Minute, 13 Second

Advertising Campaigns Featured News

OLIO launches ‘It Feels Good to Share’ campaign to combat food waste

Advertising Branding Featured News

August 5, 2020

OLIO's campaign aims to make the most of the sense of community many have felt during the pandemic and aims to show how easy it...

Read Time:3 Minute, 1 Second

Coca-Cola introduces its first sip of Coca-Cola with Coffee

August 5, 2020

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an...

Read Time:1 Minute, 24 Second

Industry News

5WPR announces the addition of its HR Technology Speciality Division

Anisha Kapoor

After seeing an increase in clients in the space, 5WPR creates a speciality sub-practice within the agency to focus on HR tech client's unique needs...

Read Time:2 Minute, 12 Second

Campaigns Featured News

AXE helps teens “Smell Ready” for an unpredictable dating scene

Campaigns Featured Marketing News

Axe has recruited Russell Westbrook and a crew of 10+ creators to produce their own takes on "Smell Ready" AXE bodyspray brand is stepping in...

Read Time:2 Minute, 37 Second

Lexus Keeps the Light Alive in the launch of its latest convertible

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

Read Time:2 Minute, 40 Second

Campaigns Featured News

Sennheiser partners MullenLowe in its latest audio experience

Thomas Ng

Branding Featured Marketing News

Sennheiser's campaign is specifically designed to test the three crucial elements in any pair of headphones German audio specialist, Sennheiser, believes its edge is that...

Read Time:2 Minute, 8 Second

Rihanna launches Fenty Skin in partnership with Kendo Brands

August 3, 2020

"Fenty Skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to...

Read Time:2 Minute, 39 Second

Branding Featured News

Unilever and Algenuity partner to explore use of microalgae protein