World Branding Forum

Mucinex launches the third phase of its public health campaign

Eliza Jane

August 14, 2020

Mucinex's "Back to Normal is Up to You" campaign shines a light on the importance of wearing a mask by creating public art displays in...

Read Time:2 Minute, 39 Second

Branding Design Featured Marketing News

Forever 21 collaborates with 7-Eleven for its latest summer collection

August 14, 2020

Forever 21 is taking to Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free...

Read Time:3 Minute, 16 Second

Branding Featured News

Magnum launches new tubs made with recycled plastic

Unilever's goal is that, by 2025, all Magnum tubs will be made with recycled plastic Last year, Magnum was the first ice cream brand to...

Read Time:3 Minute, 34 Second

Standard Chartered Bank partners Microsoft to become a cloud-first bank

Thomas Ng

By being digital-first, Standard Chartered bank will be able to meet the demand for seamless banking virtually anytime, anywhere, and make banking more accessible to...

Read Time:1 Minute, 21 Second

Pornhub honours International Female Orgasm day in its latest campaign

Eliza Jane

To make men care more about female pleasure, Pornhub is offering women everywhere the ability to grant a unique type of certification to their partners...

Read Time:3 Minute, 36 Second

Gap amplifies young American activists in it’s latest campaign

Gap supports youth organisations, rallies for climate action and announces partnerships with When We All Vote and Rock the Vote Gap introduces the Be The...

Read Time:1 Minute, 16 Second

Industry News

5WPR consumer division adds a vegan and plant-based speciality practise

Anisha Kapoor

5WPR's new practice will focus on increasing awareness of brands and products boasting these environmentally-friendly and health-conscious options throughout the industry 5W Public Relations (5WPR),...

Read Time:2 Minute, 51 Second

MTN DEW reignites its partnership with Team Rubicon

August 12, 2020

MTN DEW will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-litre bottles and multipacks...

Read Time:2 Minute, 33 Second

Hisense announces global partnership with Paris Saint-Germain