World Branding Forum

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Coca-Cola Freestyle company is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the...

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Campaigns Featured News

Babybel partners Havas in latest “Join the Goodness” ad campaign

Eliza Jane

July 14, 2020

Babybel's action-packed ad spot is designed to inspire people to build a lifestyle centred around more balanced snacking options Beloved global snack brand, Babybel —known...

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Branding Featured Marketing News

Afterpay partners with more brands for the “new normal”

Olivia Pearce

July 14, 2020

Trending fitness, beauty and casual fashion retailers are now offering flexible payments on Afterpay Afterpay, also known as Clearpay in the UK, the "Buy Now,...

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Campaigns Featured News

Magnum announces its latest campaign with singer and activist, Halsey

Eliza Jane

July 13, 2020

Halsey stars in Magnum spot from LOLA MullenLowe to inspire and encourage others to go after what brings them pleasure Magnum ice cream has announced...

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Campaigns Featured News

Klarna launches the KlarnaSense initiative to stop impulse purchases

Olivia Pearce

July 13, 2020

Klarna encourages consumers to ask themselves "Do I love it? Will I use it? Is it worth it?" before they head to the checkout Klarna,...

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Branding Featured News

Burger King highlights their delivery coverage with Garabato MullenLowe

Olivia Pearce

July 13, 2020July 13, 2020

Burger King launched an initiative via Instagram to encourage customers to get creative using the shapes formed by the coverage area During the period of...

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Branding Featured News

Rubik’s educates people to solve the cube for its 40th anniversary

Olivia Pearce

July 13, 2020

During the 40th anniversary year of the puzzle becoming a global phenomenon, the team at Rubik's Cube is focusing on educating people on how to...

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Branding Featured Marketing News

PUMA unveils its latest women-focused shoe with Winnie Harlow

Olivia Pearce

July 10, 2020

PUMA features its newest ambassador, Winnie Harlow, in the all-new Mile Rider Sports company PUMA introduces the all-new Mile Rider, a women-focused addition to the...

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Branding Featured News Technology

Whatsapp introduces a new way to connect businesses

Thomas Ng

July 10, 2020

Whatsapp features QR codes to make starting a chat with a business as easy as possible As businesses across the world prepare to re-open and...

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Campaigns Featured News

Pandora joins UNICEF One Love initiative to raise US$1million dollars

Olivia Pearce

July 10, 2020

Members of the Marley family are re-recording the late Bob Marley's iconic anthem One Love in support of UNICEF, set to release on 17 July...

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Campaigns Featured News

Truly Hard Seltzer introduces new “Live Truly” campaign

Olivia Pearce

July 10, 2020

Truly Hard Seltzer, a hard seltzer brand, has announced the launch of its new brand campaign, Live Truly, that will deliver colour, life and energy to hard...

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Campaigns Featured News

Heinz launches Click&Chips campaign to support 100 chip shop owners

Olivia Pearce

July 9, 2020

Heinz is working in partnership with the click and collect app developers, Stampapp, to create an individual app Heinz, a food processing company and multi-time...