World Branding Forum

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Make a home movie showcasing your love of Domino's for the chance to win free pizza for a year Love Domino's? Want free pizza for...

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Branding Featured Marketing News

PepsiCo lands a seven-year partnership with the Philadelphia Eagles

Olivia Pearce

July 28, 2020

PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...

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Branding Featured News Technology

PepsiCo partners Microsoft to meet its rising consumer demand

Thomas Ng

July 28, 2020

The five-year partnership will accelerate PepsiCo’s ability to meet the rising demand for its food and beverages and drive new innovations across its operations and...

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Campaigns Featured News

Disney announces a global campaign celebrating friendships

Olivia Pearce

July 27, 2020

Disney group has announced Mickey & Friends: Stay True, a global campaign inspired by the Sensational Six – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy...

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Campaigns Featured News

Heineken launches the latest edition of its #SocialiseResponsibly initiative

Eliza Jane

July 27, 2020

New Heineken TV commercial gives a fresh perspective on social distancing in bars around the world Heineken, a multi-time winner of the World Branding Awards,...

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Branding Featured News

Spotify launches its new video podcast feature with select podcasts

Olivia Pearce

July 27, 2020

The latest Spotify feature allows creators to connect deeply with their audiences Many podcast fans love watching their favourite podcasts as much as they enjoy...

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Branding Featured News

Coca-Cola announces US athletes and brands for the Olympic games

Olivia Pearce

July 24, 2020July 24, 2020

Coca-Cola announces a diverse roster of US athletes and brand for the Olympic and Paralympic Games Tokyo 2020 A unique group of 14 US athletes...

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Branding Featured News

Budweiser unveils its “Goal of Kings” campaign with football

Eliza Jane

July 24, 2020July 24, 2020

The story of a Budweiser campaign built by watching hours and hours of football goals One year ago, Budweiser announced a multi-year partnership with the...

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Branding Featured News

Procter & Gamble announces a new commitment to be carbon neutral

Olivia Pearce

July 24, 2020

Procter & Gamble goes beyond its existing Science Based Target of reducing greenhouse gas emissions by 50% by additionally advancing a portfolio of natural climate...

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Branding Featured News

Lexus launches Culinary Perspectives, its first global digital cookbook

Olivia Pearce

July 23, 2020July 23, 2020

Lexus launches Culinary Perspectives, as part of its social media-driven programme, Lexus Creates Lexus launches Culinary Perspectives, its first global digital cookbook. In its first...

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Industry News Technology

5W Public Relations publishes Whitepaper on Virtual Events

Anisha Kapoor

July 23, 2020

5WPR releases a new whitepaper surrounding their experience of delivering remarkable success on behalf of clients with virtual events 5W Public Relations (5WPR), one of...