World Branding Forum

Read Time:1 Minute, 41 Second

West, YEEZY and Gap relationship comes full circle as the visionary creative and cultural icon returns to disrupt fashion retail Kanye West, a multi-industry creative...

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Branding Featured News

Unilever announces changes in Fair & Lovely brand name

Eliza Jane

June 29, 2020

The evolution to a more inclusive vision of beauty that celebrates and cares for all skin tones, and no longer uses the words ‘white/whitening’, ‘light/lightening...

Read Time:3 Minute, 48 Second

Campaigns Featured News

Sprite gives back to the Black Community with latest partnerships

Olivia Pearce

June 29, 2020

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

Read Time:3 Minute, 21 Second

Campaigns Featured News

McDonald’s USA launches US$500k scholarship for HBCU students

Olivia Pearce

June 29, 2020

On a mission to supporting communities nationwide, McDonald’s strives to be a catalyst of change by funding scholarships, leadership training and dream building McDonald’s USA...