World Branding Forum

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Anheuser-Busch, sports partners unite to support American Red Cross blood drives across the country In the face of the COVID-19 pandemic, thousands of blood drives...

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Branding Featured News

MasterCard releases a 60-second spot featuring True Name

Olivia Pearce

June 30, 2020

MasterCard enables people to use their True Name on their cards For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...

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Branding Featured News Technology Videos

BMW expands its sci-fi thriller podcast series after a successful start

Thomas Ng

June 30, 2020

BMW podcast, "Hypnopolis" promises listeners a thrilling story set in a utopian world of the future Recently, the English sci-fi thriller podcast "Hypnopolis" celebrated its...

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Branding Featured News

Diageo announces its first carbon neutral distillery

Olivia Pearce

June 30, 2020

Diageo announces plans for Kentucky whiskey distillery producing Bulleit to be one of largest carbon-neutral distilleries in North America Diageo, a British multinational beverage alcohol...

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Branding Featured News

Ford calls for a government partnership plan to achieve zero emissions

Olivia Pearce

June 30, 2020

Ford calls for a clear and consistent long-term, government-partnered strategy to achieve zero-emissions vehicle sales target date in the UK in the 2030s Ford of...

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Branding Featured News

YEEZY announces partnership with global brand, Gap

Olivia Pearce

June 29, 2020

West, YEEZY and Gap relationship comes full circle as the visionary creative and cultural icon returns to disrupt fashion retail Kanye West, a multi-industry creative...

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Branding Featured News

Unilever announces changes in Fair & Lovely brand name

Eliza Jane

June 29, 2020

The evolution to a more inclusive vision of beauty that celebrates and cares for all skin tones, and no longer uses the words ‘white/whitening’, ‘light/lightening...

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Campaigns Featured News

Sprite gives back to the Black Community with latest partnerships

Olivia Pearce

June 29, 2020

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

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Campaigns Featured News

McDonald’s USA launches US$500k scholarship for HBCU students

Olivia Pearce

June 29, 2020

On a mission to supporting communities nationwide, McDonald’s strives to be a catalyst of change by funding scholarships, leadership training and dream building McDonald’s USA...

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Campaigns Featured News

Ben & Jerry’s joins Facebook advertising boycott

Eliza Jane

June 25, 2020

Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

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Microsoft and John Hopkins Medicine announces five-year agreement

Thomas Ng

June 25, 2020

Microsoft Azure becomes the preferred cloud platform for Johns Hopkins inHealth precision medicine initiative Microsoft Corp. and Johns Hopkins Medicine (JHM) has announced a five-year...

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Apple announces Mac transition to Apple silicon

Thomas Ng

June 25, 2020

This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the entire...