World Branding Forum

The marketing of alcoholic beverages is one cause of underage drinking, according to new research in the Journal of Studies on Alcohol and Drugs. Because...

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Featured Marketing News

Tesco becomes first UK supermarket to sell inclusive skin-tone plasters

Anisha Kapoor

Tesco follows lead of small online businesses Tesco has become the first UK supermarket to launch plasters in a diverse range of skin tones, a...

Read Time:2 Minute, 36 Second

Yum China stands with communities to fight coronavirus

Nathaniel Mark

Yum China announced last week that it has been actively mobilising resources in a multi-pronged response to the outbreak of novel coronavirus (COVID-19). As part...

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Cadbury and Manchester United partner in ‘Donate Your Words’ campaign

Cadbury and Manchester United global partnership highlights issues of loneliness amongst older generation Cadbury and football team Manchester United teamed up to promote the chocolate...

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Messi, Salah, Pogba and Sterling show-off in new Pepsi campaign

Pepsi premieres 2020 international football campaign with action-packed commercial directed by award-winning filmmaker Pepsi is premiering its 2020 international football campaign in celebration of its...

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Alexander Skarsgård stars in latest Alfa Romeo campaign

Nathaniel Mark

Advertising Campaigns Featured News

Alfa Romeo ad shines spotlight on new 2020 Alfa Romeo Giulia and Stelvio and begins airing across television this week Actor Alexander Skarsgård is starring...

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WhatsApp launches first ever global brand campaign in Brazil

WhatsApp uses real story to pay tribute to solidarity amongst Brazilian community Social communications app by Facebook, WhatsApp, has chosen Brazil to launch its first-ever...

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Branding Featured News

Bone Thugs-N-Harmony rebrand to ‘Boneless’ in shocking name change

Advertising Featured News

Bone Thugs-N-Harmony love Buffalo Wild Wings' boneless wings that it changes its name to Boneless Thugs-N-Harmony In a totally unexpected move, American rap group Bone...

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Burger King Whopper timelapse shows mould as a beautiful thing

Joshua Hughes

Burger King showcases Whopper sandwich growing mould to demonstrate the beauty of no artificial preservatives Burger King has pulled a surprising, global, integrated advertising campaign...

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Branding Design Featured

Packaging for the socially driven generation with Delta Global CEO

February 20, 2020February 20, 2020

What's the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World Branding...

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Branding Featured Marketing News

Casio G-SHOCK release video on latest collab with Burton Snowboards