World Branding Forum

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Pepsi Zero Sugar challenges competition with new matte black can and reimagination of iconic "Paint It Black" To bring Pepsi Zero Sugar to the world’s...

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Advertising Featured News

Pringles successfully traps ‘Rick and Morty’ in 2020 Big Game Ad

Joshua Hughes

January 29, 2020

Pringles 30-second spot features first-ever animated Pringles flavour stack Through a partnership with Adult Swim's animated pop culture phenomenon, Rick and Morty, this year's Pringles...

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Advertising Featured News

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Joshua Hughes

January 27, 2020

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz Parking in a crowded city was “wicked hahd”…until now. Hyundai released...

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Campaigns Featured News Technology

Hyundai Motor unveils new brand campaign ‘2nd First Steps’

Nathaniel Mark

January 24, 2020

Hyundai Motor depicts its vision of connecting people with mobility solutions and underlines its philosophy that future technologies must be human-centric Hyundai Motor Company unveiled...

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Advertising Featured News

Apple Lunar New Year ad focuses on single mother’s struggle

Nathaniel Mark

January 21, 2020January 21, 2020

Apple rings in Lunar New Year with professionally casted film starring Zhou Xun and directed by Theodore Melfi Apple continues its "shot on iPhone" advertising...

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Advertising Featured News

AirAsia ushers in the Lunar New Year through a child’s imagination

Nathaniel Mark

January 21, 2020

AirAsia shows you what the Lunar New Year celebration is all about in The Boy and the Lion AirAsia, one of Asia's leading low-cost airline...

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Advertising Campaigns Featured News

Cheetos returns to the Super Bowl after a decade with MC Hammer

Olivia Pearce

January 20, 2020

Cheetos uses Super Bowl stage to launch new Masterbrand campaign, "It's a Cheetos Thing" Cheetos is popping back into the Super Bowl ad scene for...

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Branding Featured News

Revlon announces Sofia Carson as Global Brand Ambassador

Olivia Pearce

January 20, 2020

Revlon to launch campaign with Sofia Carson in Spring this year Global beauty brand, Revlon, recently announced actress and recording artist Sofia Carson as its...

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Advertising Industry Marketing

Juniper Park\TBWA appoints Dustin Rideout as Chief Strategy Officer

Anisha Kapoor

January 20, 2020

Juniper Park\TBWA further strengthens executive team with hiring of award-winning strategist Juniper Park\TBWA, The Disruption Company, recently announced the hiring of internationally awarded strategist, Dustin Rideout,...

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Industry Marketing Public Relations

Rocket Science ‘Fuels Up’ with Dole Food and Saleen Automotive

Anisha Kapoor

January 17, 2020January 17, 2020

Rocket Science Marketing & PR expands its public relations capabilities and client roster One of Orange County’s (US) fastest-growing independent marketing and public relations agency...

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Featured Marketing News

First RELX flagship store opens in Shanghai

Nathaniel Mark

January 17, 2020

RELX Technology recently unveiled the company's first flagship store in China and announced its intention to invest RMB500 million/£55.9 million in establishing 10,000 stores globally...

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Featured Marketing News

Dole Food Company selects Padilla as digital and social AOR

Nathaniel Mark

January 10, 2020

Dole integrated programme leverages agency’s digital and social expertise and food industry knowledge Following a competitive search, Dole Food Company, has selected Padilla as its digital...