World Branding Forum

Read Time:56 Second

Vitality health insurer have recruited Johnny Wilkinson, the former England rugby player, for their latest campaign to highlight the mental health coverage they offer. The...

Read Time:1 Minute, 39 Second

Advertising Featured News

Heineken proves that everybody can become a fan, even if you don’t know the rules

Joshua Hughes

September 20, 2019

Heineken supports the Rugby World Cup which is held in Japan for the first time Heineken, a three-time winner of the World Branding Awards, and...

Read Time:2 Minute, 41 Second

Campaigns Featured News

Royal British Legion campaign highlights services for ex-service personnel

Olivia Pearce

September 20, 2019

Royal British Legion campaign narrated by Mark Strong and underscores footage of military life The Royal British Legion – in partnership with global comms agency...

Read Time:1 Minute, 42 Second

Campaigns Featured News

McDonald’s defaces Mona Lisa and Van Gogh portrait in latest campaign

Nathaniel Mark

September 20, 2019September 20, 2019

McDonald's Sweden promotes Big Mac with bacon with "A Classic. With Bacon." stunt In an ingenious fashion, McDonald's Sweden has opted to place its Big...

Read Time:1 Minute, 56 Second

Advertising Featured News

Uniqlo prepares its India debut with new #TogetherInLifeWear ad

Joshua Hughes

September 20, 2019

Uniqlo Delhi is store first of three planned stores to open to a whole new market Uniqlo, a self-described innovative fashion brand and three-time regional...

Read Time:36 Second

Industry Marketing

Kristof Fahy joins Moonpig

Anisha Kapoor

September 20, 2019October 29, 2019

Kristof Fahy is joining card retailer Moonpig as their new chief marketing officer. Having worked previously at Hostelworld, Telegraph, William Hill and most recently Checkatrade.com,...

Read Time:46 Second

Advertising Featured News

IKEA Canada introduces the Stuff Monster

Joshua Hughes

September 20, 2019September 20, 2019

IKEA Canada have introduced a new character in its latest advertising campaign - The Stuff Monster. The furniture brand was a two-time global winner of...

Read Time:2 Minute, 48 Second

Campaigns Featured News

American Express unveils its first-ever card made from reclaimed plastic

Olivia Pearce

September 19, 2019

American Express commits to raising awareness for the issue of marine plastic pollution American Express has announced an expanded commitment to combat marine plastic pollution...

Read Time:1 Minute, 23 Second

Campaigns Featured News

GUESS fragrance advertising campaign is both seductive and inviting

Olivia Pearce

September 19, 2019

GUESS introduces Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the number 1 selling fragrance globally for the...

Read Time:1 Minute, 22 Second

Advertising Industry

WPP appoints Keith Weed to the Board

Anisha Kapoor

September 19, 2019

WPP today announced the appointment of Keith Weed to the Board as a non-Executive Director. Keith was named the World’s Most Influential Chief Marketing Officer...

Read Time:53 Second

Campaigns Featured News

Burger King to host ‘The Meltdown’

Anisha Kapoor

September 19, 2019September 19, 2019

Burger King will be hosting 'The Meltdown' in a bid to tackle plastic waste. Following mounting pressure on companies to reduce their plastic waste, Burger...

Read Time:1 Minute, 39 Second

Advertising Featured News

Philadelphia Cream Cheese lets you turn anything into a bagel

Joshua Hughes

September 18, 2019

Philadelphia provides a solution for when you run out of bagels Philadelphia Cream Cheese has come up with a comedic advertisement featuring its limited-time-only Bagel...