World Branding Forum

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Boots will offer customers brown paper bags instead of plastic bags in a bid to tackle the growing global plastic problem. Having already introduced the...

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Branding Featured Marketing News

Chris Thorne named new CMO at Beats by Dre

Anisha Kapoor

June 25, 2019June 25, 2019

Beats by Dre, the Apple-owned audio brand have selected Chris Thorne as its new Chief Marketing Officer. The appointment comes after a five month search...

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Advertising Branding Industry

McCann Worldgroup Win Network of the Year at Cannes Lions 2019

Anisha Kapoor

June 24, 2019

Big wins for McCann Worldgroup: McCann Health China named Healthcare Agency of the Year, McCann New York recognised #2 agency in the world McCann Worldgroup...

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Branding Featured News

DoubleTree Makes First Space Chocolate Chip Cookie Possible

Olivia Pearce

June 24, 2019

DoubleTree by Hilton to partner with Zero G Kitchen and NanoRacks to bring its signature warm welcome to the International Space Station in historic scientific...

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Advertising Featured Marketing News

Simple and Little Mix tackle cyberbullying

Joshua Hughes

June 24, 2019June 24, 2019

In their latest advertising campaign, Simple and Little Mix focus on cyber bullying. The Unilever-owned skincare brand and the popular girl group have teamed up...

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Advertising Branding Campaigns Featured News

Sainsbury’s launches new Taste of the Future products

Anisha Kapoor

June 24, 2019June 24, 2019

In a bid to reach out to millennials, Sainsbury’s will be introducing a number of new products for a trial period as part of its...

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Advertising Branding Campaigns Design News

Diet Coke ad featuring Tanya Reynolds

Olivia Pearce

June 21, 2019

This week saw the launch of a Diet Coke ad showcasing new flavours, Twisted Strawberry and Exotic Mango, featuring Tanya Reynolds. This follows the introduction...

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Advertising Featured News Technology

RBS launches Spotify campaign

Thomas Ng

June 21, 2019June 21, 2019

In a bid to reach out to a younger audience, RBS will launch a paid ad, Easy Wins, demonstrating how easy it is to use...

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Campaigns Featured News

Foot Locker Joins Forces with Multiple Stars in New Campaign

Olivia Pearce

June 21, 2019

New Foot Locker creative celebrates the lengths sneakerheads will go 'Because Sneakers' To celebrate the impressive extremes that sneakerheads and basketball fans alike will go...

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Campaigns Featured News

SK-II Partners with Katie Couric in Timelines Series

Olivia Pearce

June 21, 2019

"Timelines" Series by SK-II and Katie Couric hoped to spark conversations surrounding marriage pressure and societal pressures At the 2019 Cannes Lions festival, global prestige...

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Advertising Industry

Baretz+Brunelle Hires Former WPP Executive as its CFO

Anisha Kapoor

June 21, 2019June 25, 2019

Baretz+Brunelle sees sign of growth in hiring Anthony Tramontana as Chief Financial Officer Continuing its investment in its growth, Baretz+Brunelle (B+B) has announced the hiring of...

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Featured Marketing News

Hot Wheels and Nintendo Team Up in Mario Kart Toy Line

Nathaniel Mark

June 20, 2019

Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...