World Branding Forum

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Iconic Red M&M'S Spokescandy Experiences Life as Danny DeVito The M&M'S Brand released its new Super Bowl commercial online in advance of its airing during...

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Industry Marketing

Ogilvy & Mather Singapore Appointed AOR by Changi Airport Group

Nathaniel Mark

January 30, 2018

Ogilvy aims is to build on CAG track record of delivering personalised, delightful, efficient and innovative experiences to travellers Ogilvy & Mather Singapore announced that it...

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Campaigns Featured News

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care Campaign

Olivia Pearce

January 29, 2018

New Commercial Celebrates L'Oréal Paris Spokeswoman Camila Cabello's Personal Comeback Story L'Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage...

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Campaigns Featured News

Diet Coke Launches Rebranding Campaign

Olivia Pearce

January 29, 2018

New Diet Coke campaigns aims for consumers to try or retry the iconic drink in new packaging As part of its full brand relaunch in...

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Featured Marketing News

IKEA Founder Ingvar Kamprad Passes Away at 91

Nathaniel Mark

January 29, 2018May 8, 2018

The IKEA Founder peacefully passed away, at his home in Småland, Sweden, surrounded by his loved ones following a short illness. Ingvar Kamprad was born in...

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Advertising Campaigns Featured News

New Budweiser Commercial Celebrates Employees

Joshua Hughes

January 26, 2018June 13, 2023

Budweiser commercial spotlights emergency drinking water programme, pledging to do more through new commitment Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who...

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Apple Opens First Store in South Korea

Thomas Ng

January 26, 2018February 2, 2018

The Apple store features full line of products and a curated collection of accessories with interactive displays Apple Garosugil will open in Seoul on Saturday...

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Branding Industry

WPP Releases BrandZ Top 50 Most Valuable German Brands

Anisha Kapoor

January 26, 2018

SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Advertising Campaigns Featured News

Meet the Kardashians in New Calvin Klein Global Campaign

Joshua Hughes

January 25, 2018January 25, 2018

Calvin Klein Campaign Led by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner Calvin Klein, a wholly owned subsidiary of PVH...

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Branding Featured Marketing News

HARMAN Names Priyanka Chopra as Global Brand Ambassador

Nathaniel Mark

January 25, 2018February 5, 2018

Chopra Joins Growing Roster of Luminaries in Music, Entertainment and Sports with HARMAN Announcement HARMAN International, a wholly-owned subsidiary of Samsung Electronics, focused on connected technologies...

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Campaigns Featured News

Revlon Live Boldly Campaign Aims to Inspire Women

Olivia Pearce

January 25, 2018

Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann Announced As Global Brand Ambassadors for Revlon Revlon launched its new Live Boldly campaign in New...

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Industry Marketing

Cognifide Wins First Ever VOCalis Customer Satisfaction Award

Anisha Kapoor

January 25, 2018

Working with some of the world's leading businesses, Cognifide works to deliver exceptional customer experience Digital Clarity Group (DCG), the US based research and advisory...