World Branding Forum

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

April 4, 2018May 8, 2018

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...

Read Time:2 Minute, 45 Second

Advertising Industry

AMMUNITIONagency Names Whitney Pillsbury Chief Creative Officer

Anisha Kapoor

April 4, 2018May 8, 2018

Atlanta-Based Digitally-Led Creative Shop AMMUNITIONagency Continues Buildout of Senior Leadership AMMUNITIONagency officially hired Whitney Pillsbury, who most recently served as Executive Creative Director at Publicis NY...

Read Time:2 Minute, 40 Second

Paragon Honda Takes a Step into the Future with New App

Thomas Ng

Frictionless Experience for Consumers at the Heart of the Paragon Honda-Google-Red Cap-Team Velocity Partnership Paragon Automotive, a Honda and Acura dealer in the US, is...

Read Time:1 Minute, 49 Second

Triumph Global Campaign is Routed in Collective Empowerment

Lingerie Brand Triumph Makes Bold Statement of Empowerment and Strength with #TogetherWeTriumph Triumph, one of the world's leading underwear and lingerie brands, launched a global...

Read Time:2 Minute, 40 Second

The North Face Celebrates Female Explorers in Global Effort

The Move Mountains Initiative by The North Face Highlights the Stories of Adventurous, Courageous Women and Girls to Help Change the Face of Exploration The...

Read Time:1 Minute, 48 Second

Industry Marketing

MDC Partners and Instrument Team Up in Strategic Partnership

Anisha Kapoor

Campaigns Featured News Videos

Partnership with Instrument Expands MDC's Digital Offering in Strategy, Creative and Technology MDC Partners has acquired a majority partnership interest in Portland, Oregon-based digital agency, Instrument....

Read Time:1 Minute, 22 Second

Nexen Tire Unveils Brand Video Featuring Manchester City Football Club

Joshua Hughes

March 29, 2018

New video features Manchester City stars Vincent Kompany, Ederson Moraes and Benjamin Mendy Nexen Tire, a global tire manufacturer, will be unveiling a new brand...

Read Time:1 Minute, 39 Second

Featured Marketing News

Teletubbies Brand Heads to South Korea with New Broadcast and Products Deals

March 29, 2018May 8, 2018

SMG Holdings/Joon International Named Territory Licensing Agent for Teletubbies Toys and Consumer Products DHX Brands, the dedicated brand management and consumer products arm of DHX Media...

Read Time:3 Minute, 18 Second

Branding Featured News

Kelley Blue Book 2018 Brand Image Award Winners Revealed

March 28, 2018May 8, 2018

Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World. There are few products more ubiquitous in our day-to-day lives than the...

Read Time:1 Minute, 57 Second

MyKronoz Gently Pokes at Traditional Watchmakers in Latest Campaign

March 27, 2018May 8, 2018

Campaign by MyKronoz Showcases World’s Most-Funded Hybrid Smartwatch—ZeTime—from Swiss Challenger Intentionally timed to coincide with the world’s biggest show for watches and jewelry, Baselworld 2018,...

Read Time:2 Minute, 20 Second

TUMI Latitude Unveils Latest Campaign Featuring Alexander Skarsgård