World Branding Forum

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The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Featured Marketing News

Serena Williams Teams Up with Embrace Active Scar Defense

Nathaniel Mark

April 27, 2018

Serena Williams Shares Stories of Motherhood, Healing, and Her Return to Tennis Neodyne Biosciences is partnering with professional tennis champion, Serena Williams, to raise awareness for...

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Advertising Industry Marketing

MRM//McCann Hires Daniel Chu as CCO of Salt Lake and San Francisco Offices

Anisha Kapoor

April 27, 2018

Award-Winning Creative Leader Daniel Chu Joins MRM//McCann Bringing Experience from Positions in Possible, Deutsch Los Angeles, Momentum Worldwide, and R/GA MRM//McCann announced that Daniel Chu...

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Industry Public Relations

5WPR to Increase Integration of Creative Services

Anisha Kapoor

April 27, 2018

5WPR to Engage in Exploring Initiatives to Increase Efficacy of Creative Programmes and Earned and Digital Media Programmes 5W Public Relations (5WPR), an award-winning and...

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Industry Marketing

Jenny Glover Joins Juniper Park TBWA as Executive Creative Director

Anisha Kapoor

April 27, 2018April 27, 2018

First Senior Hire for CCO Graham Lang, Glover Will Work to Shape Juniper Park TBWA's Creative Output Across All Accounts Juniper Park TBWA announced that it...

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Campaigns Featured News

Diageo Gives Consumers VR Experience of Binge Drinking Tragedies

Olivia Pearce

April 26, 2018

Latest Development from Diageo is the Second Installment in its Responsible Drinking Virtual Reality Film Series: Decisions Diageo, a global producer of beverage alcohol, introduced...

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LEGO Life Wins Webby Award and Webby People’s Voice Award

Thomas Ng

April 26, 2018

The Safe Social Network App LEGO Life for Children Named Winner of International Award Honouring Excellence on the Internet LEGO Life, the safe social network...

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Branding Featured News

LVMH Inaugurates New Eyewear Production Site Manifattura Thélios

Olivia Pearce

April 26, 2018

Thélios Combines LVMH and Marcolin’s Expertise, as Two Groups Brought Together over Their Same Vision for the Future of Eyewear Less than a year after...

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Advertising Industry

UK Advertising Expenditure Hit Record £22.2 Billion in 2017

Anisha Kapoor

April 26, 2018April 26, 2018

Eighth Consecutive Year of Market Growth for UK Advertising Recorded in 2017 UK advertising expenditure grew 4.6% to reach £22.2 billion in 2017, the eighth...

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Campaigns Featured News

UK Businesses Commit to UK Plastics Pact against Plastic Waste

Olivia Pearce

April 26, 2018

UK Plastics Pact by WRAP Adopted by 42 UK Businesses Bringing Together All Links in the Plastic Production Chain Unnecessary single-use plastic packaging will be...

Read Time:1 Minute, 16 Second

Advertising Featured News

American Airlines Joins the Avengers in Standing Up Against Cancer

Joshua Hughes

April 25, 2018May 8, 2018

Custom Wrapped Plane from American Airlines in Collaboration with Marvel Studios' Avengers: Infinity War and Stand Up to Cancer (SU2C) American Airlines, Stand Up To...

Branding Industry Marketing

Paul Polman Honoured with Cannes LionHeart Award

Anisha Kapoor

April 25, 2018May 8, 2018

Unilever CEO Will Receive Award at the Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity has today announced that Paul...