World Branding Forum

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Rothco, newly acquired by Accenture, racks up seven Lions throughout festival for its artificial intelligence-powered campaign that allowed JFK to speak once more At the...

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Industry Marketing

Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’

Anisha Kapoor

June 22, 2018

Partnership between Alibaba and Kantar delivers a new integrated ‘insight to activation’ platform to achieve the vision of real-time brand and campaign management Kantar and...

Read Time:1 Minute, 35 Second

Branding Featured News

Hublot Opens First Boutique in Saint Petersburg during the FIFA World Cup

Olivia Pearce

June 21, 2018June 13, 2023

Hublot strengthens its commitment to expansion in Russia as the world celebrates football in the 2018 FIFA World Cup Russia In Saint Petersburg, Ricardo Guadalupe,...

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Featured Marketing News

Anheuser-Busch and USA Rice to Strengthen American Rice Industry

Nathaniel Mark

June 21, 2018June 13, 2023

Anheuser-Busch, one of America’s largest end user of domestic rice invests in partnership to drive sustainability and support local and regional economies Anheuser-Busch and USA...

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Campaigns Featured News

Deutsche Post DHL Group Employs 1,700 Refugees in Germany

Olivia Pearce

June 21, 2018

The DHL Group is also positioning itself globally by signing the UNHCR #WithRefugees petition Deutsche Post DHL Group has been involved in refugee aid in...

Read Time:4 Minute, 46 Second

Advertising Featured News

Procter & Gamble Advances Systemic Change for Gender Equality in Advertising

Joshua Hughes

June 20, 2018

Strategic partnerships with media and entertainment powerhouses Queen Latifah and Katie Couric launched by Procter & Gamble The Procter & Gamble Company advanced its commitment to...

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Advertising Industry

Unilever Calls on Creators and Distributors to Eradicate Stereotypes

Anisha Kapoor

June 20, 2018June 20, 2018

Multi-million-dollar content partnerships with pop group NOW UNITED and Cartoon Network kick-off new era of industry-leading Unstereotype initiative by Unilever Unilever is calling on content...

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Campaigns Featured News

NBA’s Jeremy Lin Fights Bullying Through “You’ve Got the Power” Campaign

Olivia Pearce

June 20, 2018

The pro basketball player Jeremy Lin partners with DoSomething.org to kickstart an anti-bullying movement that is for students, by students Jeremy Lin has spent his...

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Advertising Featured News

Sublime Communications and Eureka Honoured for Marketing and PR Work

Joshua Hughes

June 20, 2018

Award-winning work from Eureka goes viral and shakes up floorcare category Sublime Communications, a full-service marketing and communications company and Eureka, a floorcare brand behind...

Read Time:2 Minute, 31 Second

Hyundai Motor Group and Audi Partner in Fuel Cell Technology

Thomas Ng

June 20, 2018

Hyundai Motor Group and AUDI AG enter into patent cross-licensing agreement in FCEVs Hyundai Motor Group and Audi have entered into a multi-year patent cross-licensing agreement, covering...

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Featured Marketing News

PepsiCo Expands Safe Water Access to nearly 16 Million People

Nathaniel Mark

June 19, 2018

The PepsiCo Foundation commits US$4.2 million to WaterAid to increase safe water access in at-risk communities in India and incremental US$2 million to China Women's...