World Branding Forum

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The Firm will develop a new lifestyle, hardware, and connectivity brand for ROK ROK Brands has named M&C Saatchi LA as their agency of record...

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Advertising Industry Marketing

Ad Council Announces Linda Boff, CMO of GE, as Board Chair

Anisha Kapoor

July 3, 2018

The Ad Council continues its tradition of rotating Board Chairs every year, comprised of a prestigious group of senior executives from media companies, agencies, technology...

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Featured Marketing News

BMW Classics Transformed Trafalgar Square for People’s Concert

Nathaniel Mark

July 2, 2018

Sadiq Khan, London’s Mayor, welcomed the capacity crowd for BMW Classics concert with Sir Simon Rattle and the London Symphony Orchestra On Sunday 1 July...

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Branding Featured News

Tesco and Carrefour to Create Long-Term Strategic Alliance

Olivia Pearce

July 2, 2018July 2, 2018

Strategic alliance between Tesco and Carrefour will enable both companies to improve the quality and choice of products The alliance between Carrefour and Tesco will...

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Branding Featured News

Asics Teams up with China Tennis Champ Zhang Shuai

Olivia Pearce

July 2, 2018

Zhang Shuai is the first female Chinese tennis player to join Team Asics Today, ASICS announced a partnership with China’s top women’s tennis player, Zhang...

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Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

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Campaigns Featured News

British Airways and Comic Relief Release Comical In-Flight Safety Video Sequel

Olivia Pearce

June 29, 2018June 29, 2018

Sir Michael Caine, Asim Chaudhry, Olivia Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley, and David Walliams come together in latest British Airways in-flight safety video Iconic...

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Advertising Featured News

FCA Delivers First Campaign Featuring the Apple Experience

Joshua Hughes

June 29, 2018

Campaign for Jeep, Dodge, Ram, Chrysler, and FIAT features iconic music artists such as OneRepublic and Alice Cooper and highlights the Apple experience available in FCA vehicles The...

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Advertising Industry

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

Anisha Kapoor

June 29, 2018

Resources to be pulled from Digitas and Blue 449 to handle Dunkin' Donuts account Dunkin' Donuts announced the selection of a unit within Publicis Media as...

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UPS Makes Largest-Ever Investment in France with Advanced Tech Paris Hub

Thomas Ng

June 28, 2018

Advanced technology Paris Hub is part of UPS ' ongoing US$2 billion investment plan through 2019 to enhance its European network UPS officially opened a...

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Featured Marketing News

Simone Manuel Wins Honda Cup and Named Collegiate Woman Athlete of the Year

Nathaniel Mark

June 28, 2018

Honda Cup winner Simone Manuel is the first African-American woman to win an individual Olympic gold medal in swimming Olympian and senior member of the Stanford...