World Branding Forum

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This award not only means the industry's recognition of the Huawei data centre solutions, but also recognises leadership, originality, and innovation in the data centre...

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Branding Featured

Disney Invests in Employees with Education Programme

Olivia Pearce

September 12, 2018September 25, 2018

Disney Aspire is the most comprehensive programme of its kind, offering hourly employees a wide array of disciplines and diplomas—with tuition paid upfront Disney Chairman...

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Branding Campaigns Featured

Tiffany Young Stars in H&M Autumn 2018 Divided Music Campaign

Nathaniel Mark

September 12, 2018

The Korean - American Phenomenon stars in the H&M music video set against the windswept yet lush landscape of the Scottish Highlands By teaming up with...

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Advertising Branding Featured

Emirates Adds Glamour to Tennis Action at the 2018 US Open

Olivia Pearce

September 11, 2018

Emirates played host to the stars at the 2018 US Open at The USTA Billie Jean King National Tennis Center Celebrities joined Emirates in the...

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Branding Featured General

Uber Hires Its First Global Marketing Chief

Olivia Pearce

September 11, 2018

Uber announces Rebecca Messina to join the company’s executive leadership team As Uber’s first-ever CMO, Rebecca will bring together Uber marketing teams around the world,...

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Branding Featured Technology

Perry Ellis Implements Oracle to Personalise Global Customer Experience

Thomas Ng

September 11, 2018

Expanded relationship with Oracle enables PEI to gain a 360-degree view of over one million customers in less than seven weeks Global apparel fashion house...

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Campaigns Featured

BMW Creates A Virtual Place of Yearning for Emotion-Packed Moments

Olivia Pearce

September 11, 2018September 26, 2018

With the continuation of the “too much” campaign, BMW M Town gives the feeling of high-performance enthusiasts a digital home Anyone who thought “Too Much”...

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Branding Featured Technology

H&M Debuts Recycled Cashmere and Velvet Collection for Autumn/Winter

Thomas Ng

September 10, 2018

H&M merges the life and journey of lost historical artefacts with the latest in sustainable fabric innovation Recycled cashmere and velvet made from recycled polyester...

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Campaigns Featured General

Crown Royal kicks off largest-ever responsible drinking initiative

Olivia Pearce

September 10, 2018

The Brand encourages football fans to ‘stay in the game’ through moderation and hydration, launches campaign to remind fans to take water breaks as football...

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Campaigns Featured

Jamie Oliver Joins Tesco to Help Make Healthy Eating Easier

Olivia Pearce

September 10, 2018September 26, 2018

Tesco announces partnership as new survey reveals seven out of ten families want supermarkets to help them lead healthier lives and make healthier choices more...

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Advertising Branding Featured

Gillette Venus and Regina King Celebrate Female Creativity

Joshua Hughes

September 7, 2018

Gillette Venus is enlisting 10 female directors to contribute their perspective on the power of female creativity In the world of marketing, less than seven...