World Branding Forum

Read Time:1 Minute, 31 Second

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

Read Time:2 Minute, 35 Second

Advertising Featured Marketing

Starbucks Recognized as Employer of Choice in China

Nathaniel Mark

September 25, 2018September 25, 2018

Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive year The Aon Best Employers Award is a prestigious award that...

Read Time:1 Minute, 56 Second

Branding Featured General

L’Oréal Recognized as Global Compact Lead By The United Nations

Olivia Pearce

September 24, 2018September 25, 2018

Emmanuel Lulin, Chief Ethics Officer of Loreal, honoured as United National global compact SDG pioneer The UN Global Compact also selected L’Oréal Senior Vice President...

Read Time:1 Minute, 37 Second

Branding Featured Public Relations

Diageo Channels Inclusion and Diversity in Global HQ

Olivia Pearce

September 24, 2018September 25, 2018

Diageo celebrates core purpose of “Celebrating life every day everywhere” Last week saw the return of the Diageo, INC Week – a week long series...

Read Time:3 Minute, 29 Second

Branding Featured Public Relations

Prince William Uses British Airways to End Wildlife Crime

Olivia Pearce

September 24, 2018September 25, 2018

HRH The Duke of Cambridge departed from Heathrow this evening on a British Airways displaying the message #EndWildlifeCrime Prince William will be undertaking a working...

Read Time:1 Minute, 37 Second

Featured Technology

Amazon’s Alexa is Now Even Smarter

Thomas Ng

September 21, 2018September 25, 2018

Amazon introduced new Alexa features that help make life even more convenient, safe, and entertaining Alongside a new lineup of Echo devices, Amazon today introduced new Alexa...

Read Time:1 Minute, 57 Second

Design Featured

The New MINI Wins the “autonis” 2018 Design Award

Olivia Pearce

September 21, 2018September 25, 2018

Readers of the automobile magazine “auto, motor und sport” vote for the current edition of the British premium MINI small car as the most beautiful...

Read Time:1 Minute, 42 Second

Branding Featured

Sir Kensington’s becomes a B-Corp

Olivia Pearce

September 21, 2018September 25, 2018

Unilever-owned condiments company Sir Kensington’s has been awarded B-Corporation certification The move means Unilever- owned Sir Kensington’s joins a community of more than 2,000 businesses...

Read Time:2 Minute, 19 Second

Advertising Featured

Google Keynotes 4th Annual DHL Risk and Resilience Conference

Thomas Ng

September 19, 2018September 25, 2018

DHL will introduce its newest innovation in supply chain risk management: The Resilience360 App At the 4th annual Risk & Resilience Conference, DHL will introduce...

Read Time:1 Minute, 43 Second

Branding Featured

British Airways Enhances Services for Connecting Customers

Olivia Pearce

September 19, 2018September 25, 2018

British Airways has come up with a number of innovations to make its customers’ journeys much easier New ideas include making sure British Airways flights...

Read Time:58 Second

Featured Marketing

Feed the Children and PepsiCo Unite to Defeat Hunger

Olivia Pearce

September 19, 2018September 25, 2018

800 Detroit families in need will receive enough food to supplement meals for a week plus daily essentials, thanks to a partnership between PepsiCo and...

Read Time:3 Minute, 38 Second

Advertising Featured

“Beer on Tap” on Board Lufthansa’s Traditional Costume Flights

Nathaniel Mark

September 18, 2018September 25, 2018

Lufthansa crews are soon taking off in traditional Bavarian costume – just in time for Munich’s Oktoberfest As the yearly tradition, Lufthansa cabin crews are...