World Branding Forum

Read Time:1 Minute, 19 Second

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

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Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...

Read Time:1 Minute, 6 Second

Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

Read Time:1 Minute, 11 Second

Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

Read Time:1 Minute, 9 Second

Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

Read Time:3 Minute, 48 Second

Branding Featured Marketing

Lufthansa Group Optimizes Hub Management

Olivia Pearce

September 27, 2018June 13, 2023

Lufthansa Group continues to consistently optimize the management of its hubs in Munich, Frankfurt, Zürich and Vienna The main focus is on the flexible multi-hub...

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Branding Featured General

McDonald’s Reveals Changes to its Classic Burgers

Olivia Pearce

September 27, 2018

Announcement marks next major milestone in company’s journey to build a better McDonald’s McDonald’s announced that its classic burgers have no artificial preservatives, no artificial flavors...

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Advertising Featured Marketing

Tesco Trials Money Back on Returned Plastic Bottles

Olivia Pearce

September 27, 2018

Tesco has announced ways to make customers to recycle and reuse plastic packaging, and stepped up its commitment to move to a closed loop packaging...

Read Time:1 Minute, 14 Second

Branding Featured Marketing

Andreas Wendt Named BMW Member for Purchasing

Olivia Pearce

September 26, 2018

The Supervisory Board of BMW AG appointed Dr.-Ing. Andreas Wendt as the new Board of Management Member for Purchasing and Supplier Network Effective 1 October...

Read Time:3 Minute, 57 Second

Advertising Featured Marketing

Starbucks Commits $20M for Emergency Relief

Olivia Pearce

September 26, 2018

Starbucks announced a commitment of up to $20 million to temporarily relieve impacted smallholders farmers In response to critically low coffee prices in Central America,...