World Branding Forum

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Bacardi has collaborated with actor and filmmaker, Michael B. Jordan, to create the first ever digital spot for its premium rum collection. Bacardi has unveiled...

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Dodge Pimps Santa’s Ride in Social Media Series

Thomas Ng

December 5, 2018December 5, 2018

Dodge has added to its Big Finish campaign platform with a seven-part social media series starring professional athlete, Bill Goldberg. Dodge has unveiled Jolly Fast Man,...

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Belle Vodka Rocks Out with Mindi Abair and Band

Deborah Joy Peter

December 5, 2018December 5, 2018

Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues. Belle has partnered with...

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Foot Locker Takes Nike Home for the Holidays

Joshua Hughes

December 5, 2018December 5, 2018

Foot Locker is collaborating with artistes and athletes from three US cities for the launch of the Home & Away sneaker collection from Nike. Foot Locker...