World Branding Forum

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OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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Campaigns Featured News Videos

Tourisme Montreal Inspires Mexicans to Travel

Deborah Joy Peter

November 6, 2018November 6, 2018

Tourisme Montreal has rolled out its first promotional campaign in Mexico to interest more Mexican travellers in the iconic Canadian city. Tourisme Montreal has launched...

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Sony Makes Music with Bamboo Flute Orchestra

Thomas Ng

November 6, 2018November 6, 2018

Released by Sony Music, the Jupiter video performed by Bamboo Flute Orchestra features the animated likenesses of its five female members. Sony Music has released a...

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Advertising Featured News Videos

Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

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Branding Featured News Videos

Carvana Breaks the Internet with Ralph

Olivia Pearce

November 5, 2018November 7, 2018

Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun. Online used car retailer,...

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Advertising Featured News Videos

Planters Releases #SaveYourNuts Push for Men

Joshua Hughes

November 5, 2018November 5, 2018

Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video. Snack giant, Planters and...

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Featured Marketing News

Andaz Capital Gate Abu Dhabi Officially Debuts

Deborah Joy Peter

November 5, 2018November 5, 2018

The newly premiered ‘Leaning Tower of Abu Dhabi’ location marks the first property under the Andaz brand operated by Hyatt in the region. Hyatt has...

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MSL US Welcomes Diana Littman as CEO

Anisha Kapoor

November 5, 2018November 5, 2018

Publicis has hired Diana Littman as MSL CEO. In the role, she will also serve on the group’s Executive Committee to drive deeper capability. Publicis...

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Branding Featured News Videos

JetBlue Ups Swagger with Brooklyn Nets Alliance

Olivia Pearce

November 2, 2018November 2, 2018

JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look. JetBlue has revealed...

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Campaigns Featured News Videos

Eloquii Showcases Holiday Capsule by Jason Wu

Deborah Joy Peter

November 2, 2018

Eloquii has premiered a holiday capsule collection created with Jason Wu. The launch campaign features body activist, Paloma Elsesser. Women’s plus-size clothing brand, Eloquii, has...

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Advertising Featured News Videos

Mack Trucks and Steve Moakler Do Born Ready

Joshua Hughes

November 2, 2018November 2, 2018

Mack Trucks has launched the eighth episode from its RoadLife series, Born Ready, featuring country star, Steve Moakler, and his road song. Mack Trucks has...

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Zynga Unveils Wonka’s World of Candy Game

Thomas Ng

November 2, 2018November 2, 2018

With the release of Wonka’s World of Candy, Zynga introduces players to a whimsical world of imagination and a new hybrid builder game. Zynga has...