World Branding Forum

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International mattress retailer, Casper, has tied up with John Tavares of the Toronto Maple Leafs for its latest national advertising campaign. Global mattress brand and...

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Advertising Featured News Videos

Kraft Cuts the Fuss Out of Thanksgiving Dinner

Joshua Hughes

November 20, 2018November 20, 2018

Available in stores, Kraft has rolled out a macaroni and cheese offering to take the stress out of kids’ dinners at the Thanksgiving table. Kraft...

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Branding Featured News Videos

Secret Exposes Wage Gap Women Sweat Over

Olivia Pearce

November 20, 2018November 20, 2018

Secret has created a campaign which features a cast of advocates that addresses the $513 billion in lost wages affecting women every year. Deodorant brand, Secret, has...

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Featured Marketing News

David Yurman Dresses Nature in Silver Sparkle

Anisha Kapoor

November 20, 2018November 20, 2018

David Yurman is doing nature for the holidays through its ‘enchanted windows’ theme. The campaign supports Polar Bears International. Jewellery retailer, David Yurman has unveiled a...