World Branding Forum

Read Time:1 Minute, 19 Second

Joining Leo Burnett Chicago from We Are Unlimited, Chris Bergen will direct the cross-functional team tasked with driving the Kellogg remit. Leo Burnett has named...

Read Time:1 Minute, 35 Second

Advertising Featured News Videos

Old Spice Sculpts the Scruff with NFL’s Kelces

Joshua Hughes

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

Read Time:1 Minute, 27 Second

Campaigns Featured News Videos

Hilton Betters Expectations with Anna Kendrick

Deborah Joy Peter

October 2, 2018October 6, 2018

Hilton has created a push starring television's Anna Kendrick which promotes peace of mind through Honor points, perks, and price. Hilton has chosen Anna Kendrick...

Read Time:1 Minute, 20 Second

Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

Read Time:1 Minute, 19 Second

Branding Featured News Videos

Toshiba Unveils New Global Brand Identity

Olivia Pearce

October 2, 2018October 6, 2018

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

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Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...

Read Time:1 Minute, 6 Second

Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

Read Time:1 Minute, 11 Second

Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

Read Time:1 Minute, 9 Second

Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...