World Branding Forum

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The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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Branding Featured News

Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...

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Campaigns Featured News Videos

OPI Places Human Emotion at the Fingertips

Deborah Joy Peter

October 18, 2018

OPI has released a new brand campaign titled Color is the Answer. The effort celebrates the freedom to feel and aims to impact change. OPI...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...