World Branding Forum

Read Time:2 Minute, 51 Second

Expanded relationship with Oracle enables PEI to gain a 360-degree view of over one million customers in less than seven weeks Global apparel fashion house...

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Campaigns Featured

BMW Creates A Virtual Place of Yearning for Emotion-Packed Moments

Olivia Pearce

September 11, 2018September 26, 2018

With the continuation of the “too much” campaign, BMW M Town gives the feeling of high-performance enthusiasts a digital home Anyone who thought “Too Much”...

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Branding Featured Technology

H&M Debuts Recycled Cashmere and Velvet Collection for Autumn/Winter

Thomas Ng

September 10, 2018

H&M merges the life and journey of lost historical artefacts with the latest in sustainable fabric innovation Recycled cashmere and velvet made from recycled polyester...

Read Time:2 Minute, 13 Second

Campaigns Featured General

Crown Royal kicks off largest-ever responsible drinking initiative

Olivia Pearce

September 10, 2018

The Brand encourages football fans to ‘stay in the game’ through moderation and hydration, launches campaign to remind fans to take water breaks as football...

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Campaigns Featured

Jamie Oliver Joins Tesco to Help Make Healthy Eating Easier

Olivia Pearce

September 10, 2018September 26, 2018

Tesco announces partnership as new survey reveals seven out of ten families want supermarkets to help them lead healthier lives and make healthier choices more...

Read Time:2 Minute, 33 Second

Advertising Branding Featured

Gillette Venus and Regina King Celebrate Female Creativity

Joshua Hughes

September 7, 2018

Gillette Venus is enlisting 10 female directors to contribute their perspective on the power of female creativity In the world of marketing, less than seven...

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General Industry News

Digitas UK Creative Role to be Lead By Emma De La Fosse

Olivia Pearce

September 7, 2018September 26, 2018

Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani...

Read Time:1 Minute, 39 Second

Branding Featured General

Under Armour Appoints Mohamed El-Erian To Its Board Of Directors

Anisha Kapoor

September 7, 2018September 7, 2018

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...

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Branding Featured Marketing

Lego Adds Play to Work Day

Anisha Kapoor

September 7, 2018

The Pilot Experiment takes place at LEGO Group's London hub, investigates the impact of play in the workplace To mark LEGO PLAY DAY, a first...

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Branding Featured General

Etihad Airways Launches Hand Baggage Only Fare

Anisha Kapoor

September 4, 2018

Hand baggage only ‘Deal Fare’ across selected destinations, allowing travelers to purchase lower fares in economy class if no checked baggage is required The Etihad...

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Branding Featured Public Relations

Adidas Unveils 2018 US Open Barricade Code Collection

Anisha Kapoor

September 4, 2018

The Adidas collection features premium materials, innovation and proven craftsmanship for players Adidas unveils the outfits set to be worn on the courts of Flushing...

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Branding Featured

Hublot Celebrates Third Year Partnership with The Braemar Gathering

Anisha Kapoor

September 4, 2018September 26, 2018

Hublot, the Swiss manufacturer, has been the official timekeeper for the Highland Games This year again, Hublot and its Scottish retailer ROX, joined forces for...