World Branding Forum

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Emirates played host to the stars at the 2018 US Open at The USTA Billie Jean King National Tennis Center Celebrities joined Emirates in the...

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Branding Featured General

Uber Hires Its First Global Marketing Chief

Olivia Pearce

September 11, 2018

Uber announces Rebecca Messina to join the company’s executive leadership team As Uber’s first-ever CMO, Rebecca will bring together Uber marketing teams around the world,...

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Branding Featured Technology

Perry Ellis Implements Oracle to Personalise Global Customer Experience

Thomas Ng

September 11, 2018

Expanded relationship with Oracle enables PEI to gain a 360-degree view of over one million customers in less than seven weeks Global apparel fashion house...

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Campaigns Featured

BMW Creates A Virtual Place of Yearning for Emotion-Packed Moments

Olivia Pearce

September 11, 2018September 26, 2018

With the continuation of the “too much” campaign, BMW M Town gives the feeling of high-performance enthusiasts a digital home Anyone who thought “Too Much”...