World Branding Forum

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Prime Minister of Tunisia expresses hope to increase cooperation with China and welcomes more Chinese companies, like Huawei, to invest, develop and succeed in Tunisia...

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Campaigns Featured News Public Relations

Nestlé Employees across US Team Up with Feeding America against Hunger

Olivia Pearce

August 3, 2018

Thousands of Nestlé employees activate day of service events in local communities Nestlé marks its third annual Nestlé Cares day of service, an effort that unites its...

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Branding Industry

Top Energy Brands Selected as Finalists for Annual CHARGE Awards

Anisha Kapoor

August 3, 2018

Winners to be awarded at the CHARGE Awards ceremonial dinner in September With rapid changes in the energy sector, the energy brands that thrive in...

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Industry Marketing

Publicis Communications Acquires One Digital in Brazil

Anisha Kapoor

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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Featured Marketing News

Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China

Nathaniel Mark

August 2, 2018

Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks Coffee Company and...

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Campaigns Featured News

Starbucks Joins Pearl Jam to Raise Funds for Unsheltered Families in King County

Olivia Pearce

August 1, 2018

Starbucks and Pearl Jam have also produced a series of short films to shine a spotlight on the crisis and support working solutions As Pearl...

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Advertising Featured News

McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

Joshua Hughes

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...

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Industry Marketing

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer

Anisha Kapoor

August 1, 2018

New hire by Baretz+Brunelle offers digital marketing expertise to clients in law and financial services When Apple released its first-generation iPhone, a visionary marketing team...