World Branding Forum

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Digitas is one of just 18 global alliance partners to achieve Adobe Analytics Specialisation Digitas, a connected marketing agency, has been accredited as an Adobe Analytics...

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Calvin Klein Fragrances Announces New Faces of Calvin Klein Women

Olivia Pearce

July 17, 2018

Calvin Klein Women marks first fragrance from Raf Simons for the fashion house Calvin Klein, a wholly owned subsidiary of PVH Corp, and Calvin Klein...

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Branding Featured News

Aaron Judge Joins JBL as New Global Brand Ambassador

Olivia Pearce

July 17, 2018

Yankees star slugger joins the biggest names in sports, music and television teaming up with JBL Judge brings the noise. JBL brings the sound. The...

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Industry Marketing

Publicis Groupe Expands Its Country Model to Cover Its Markets

Anisha Kapoor

July 17, 2018

New Publicis Groupe structure to drive integration of capabilities within the countries or regions and make the organisation more efficient Publicis Groupe has announced the expansion...

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Featured Marketing News

DHL Express Strengthens Network with Order of 14 New Freighters

Nathaniel Mark

July 16, 2018

Continuous investments will allow DHL to meet increasing global express demand and serve even more markets with non-stop flights At the Farnborough International Airshow, DHL...

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Campaigns Featured News

Vivo Caps Extraordinary My Time, My FIFA World Cup Campaign in Russia

Olivia Pearce

July 16, 2018

Vivo becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match Global smartphone brand Vivo,...

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Industry Marketing

Omnicom Launches Omni Taking Data-Driven Marketing to Next Level

Anisha Kapoor

July 16, 2018

Omni by Omnicom drives people-based precision marketing at scale across creative, media and CRM Omnicom Group, one of the leading global marketing and corporate communications...

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Branding Featured News

New Nike Live Concept Store Unites Digital and Physical Retail

Olivia Pearce

July 13, 2018

Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

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Visa’s Contactless Technology Powers Half of Purchases at the World Cup

Thomas Ng

July 13, 2018June 13, 2023

Visa data shows that international travellers from the United States and Mexico continue to lead in-stadium purchases for foreign spenders at the FIFA World Cup...

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Featured Marketing News

Tesco Farmers to Benefit from New Beef Contracts

Nathaniel Mark

July 12, 2018July 12, 2018

Tesco has announced it will continue its multi-million-pound investment in the growth of the British Aberdeen Angus herd, with 1,600 farmers in the UK set...

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Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...

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Branding Featured News

Renault Becomes the Official Automobile Partner of Paris Saint-Germain

Olivia Pearce

July 12, 2018

Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...