World Branding Forum

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The Recycling Partnership and the PepsiCo Foundation launch largest-ever industry challenge to boost residential recycling The PepsiCo Foundation, the philanthropic arm of one of the...

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Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Campaigns Featured News

Anheuser-Busch Employees Identify Over 92.8 Million Gallons of Water Savings through Water Conservation Competition

Olivia Pearce

July 30, 2018June 13, 2023

Overall competition winner from Anheuser-Busch receives two tickets to Super Bowl LIII Recently, Anheuser-Busch announced the winner of its 2018 “How Much Water Can You...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Featured Marketing News

Guess Partners with Alipay to Simplify Payment Experience for Chinese Travellers

Nathaniel Mark

July 26, 2018

Partnership brings familiar, mobile in-store payment experience to more than 50 Guess Stores across the US Guess, a global lifestyle brand and retailer, launched a partnership...

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Branding Featured News

Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador

Olivia Pearce

July 26, 2018

Stephens’ joins the commitment to be the “best or nothing” with Mercedes-Benz Mercedes-Benz USA announced that US tennis star Sloane Stephens is the brand’s newest global...

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Campaigns Featured News

Old Navy’s ONward! Teams Up with Kristen Bell for First Day of School

Olivia Pearce

July 26, 2018

Chance to win shopping spree and singalong with Kristen Bell raises funds for Boys & Girls Clubs To support its cause platform ONward!, Old Navy...

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Branding Featured News

Etihad Airways Launches New Partnership with Acqua di Parma

Olivia Pearce

July 25, 2018June 13, 2023

Sophistication and premium services meet in Acqua di Parma-Etihad Airways association which began in 2014 Etihad Airways has launched a major new partnership with the...

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Industry Marketing

Digitas Elevates Scott Donaton To Global Chief Creative & Content Officer

Anisha Kapoor

July 25, 2018

Donaton to lead new “Connected Creative” capability for Digitas Digitas, a connected marketing agency, announces the elevation of Scott Donaton to lead its Creative and...

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Branding Featured News

Tesco Improves Cost of Production Contracts for British Lamb Farmers

Olivia Pearce

July 24, 2018

Tesco is set to make a multi-million-pound investment in the British lamb industry by introducing improved cost of production contracts for around 160 of its...

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Featured Marketing News

Hublot Hosts Charity Event with Japan Footballers, Takashi Inui and Yuya Osako

Nathaniel Mark

July 24, 2018

Money raised in Hublot charity event to support those affected by torrential rains and flooding in Western Japan earlier this month Swiss luxury watchmaker, Hublot,...