World Branding Forum

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Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

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Advertising Industry Marketing

Wunderman Appoints Ian Sohn as President of Wunderman Chicago

Anisha Kapoor

June 11, 2018

Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...

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Branding Featured News

IKEA and the LEGO Group Collaborate to Enable More Play and Creativity

Olivia Pearce

June 8, 2018June 8, 2018

Believing that play makes the world a better place, the IKEA and LEGO collaboration aims to make the whole home a better functioning and more fun...

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Branding Featured News

Revlon Announces New Global Brand Ambassador Mette Towley

Olivia Pearce

June 8, 2018

Viral "Lemon" video dancer to represent Revlon Live Boldly campaign to celebrate strong, talented and inspirational women Revlon unveiled that Mette Towley, renowned dancer and performance...

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Branding Industry

CHARGE Energy Branding Held for Third Time in Reykjavik

Anisha Kapoor

June 8, 2018

C-level speakers attending CHARGE conference on branding for the energy space, bringing together companies from both sides of the Atlantic, awarding the best Energy Brands in...

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Design Featured News

BOSS Unveils Innovative Shoes Made of Pineapple Leaves

Nathaniel Mark

June 7, 2018

Pineapple leaf fibre Piñatex used by BOSS Menswear and harvested as a byproduct of existing agriculture provides farming communities with additional income HUGO BOSS unveiled a new...

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Campaigns Featured News

Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports

Olivia Pearce

June 7, 2018June 7, 2018

Diageo Global Travel launches multi-million pound Johnnie Walker marketing campaign in Europe and Scotland's biggest airports As holiday-makers whisk their way through London Heathrow and Edinburgh...

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Advertising Featured News

Acura Marketing Campaign Harkens to Its Precision Crafted Performance

Joshua Hughes

June 7, 2018June 7, 2018

Bold Acura campaign soundtrack features The Rolling Stones and Motörhead A new integrated marketing campaign from Acura, "Everything We Ever Imagined and Then Some," heralds...

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Advertising Industry

Cannes Lions Launches First Digital Pass Broadcast for Digital Delegates

Anisha Kapoor

June 7, 2018

Curated Festival experience broadcast across the world by Cannes Lions to include over 30 talks from world-famous speaker programme of creators, marketers and innovators The...

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Branding Featured News

Visionary Entrepreneur Howard Schultz Bids Farewell to Starbucks

Olivia Pearce

June 6, 2018

Schultz, who reimagined the Italian coffeehouse tradition in America and redefined the role and responsibility of a publicly-held company, announces his departure as Executive Chairman...

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Featured Marketing News

British Airways Says Bula to Fiji with Fiji Airways

Nathaniel Mark

June 6, 2018

British Airways rolls out £4.5 billion, five-year customer investment plan, with focus on excellence in premium cabins and more choice and quality for all customers...

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Advertising Featured News

Kyrie Irving Returns As Uncle Drew For New Pepsi Generations Ad

Joshua Hughes

June 6, 2018

New Pepsi Generations ad features fan-favourite Uncle Drew ahead of Lionsgate feature film release Much-loved basketball playing septuagenarian, Uncle Drew, created by Pepsi, is back...