World Branding Forum

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DHL Innovation Centre in Chicago will spearhead development of future logistics and supply chain solutions in the Americas region DHL will expand its global innovation...

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Advertising Featured News

ASICS and Disney Team Up to Get Families Moving

Joshua Hughes

May 31, 2018

Release of Disney·Pixar Incredibles 2 will launch ASICS mission to encourage families toward healthier lifestyles Sport performance brand, ASICS, has unveiled a global partnership with global...

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Advertising Industry Technology

MRM//McCann Becomes Japan’s First Agency Certified by Veeva

Anisha Kapoor

May 31, 2018

CLM certification from Veeva Systems helps pharma and biotech companies generate more productive and meaningful interactions through the feedback loop of real-time customer insights Veeva Japan...

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Branding Featured News

Monki to Open New Concept Store in Birmingham

Olivia Pearce

May 30, 2018

Sixth UK store by Monki to open in the Midlands bringing the real-life step for customers into its concept world This summer, Monki will celebrate...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Featured Marketing News

Honda Aircraft Company Expands To The Middle East

Nathaniel Mark

May 29, 2018

Jetex Flight Support appointed by Honda Aircraft as HondaJet Middle East Honda Aircraft Company announced that it has expanded sales of the HondaJet to the...

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Branding Featured News

PepsiCo Expands Better-For-You Portfolio with Bare Snacks

Olivia Pearce

May 29, 2018

Bare Snacks and Pepsico enter definitive agreement offering PepsiCo customers with more positive nutrition options PepsiCo has announced that it has entered into a definitive agreement to...

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Advertising Industry

JCDecaux Gains Exclusive Media Access to CiR Global Airport Intelligence

Anisha Kapoor

May 29, 2018June 13, 2023

Contract gives JCDecaux Global airport division exclusive access to comprehensive source of global air travel intelligence and data JCDecaux SA, a worldwide outdoor advertising company,...

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Industry Marketing

Tech, Content, and Creativity Drive BrandZ Top 100 Global Brands

Anisha Kapoor

May 29, 2018

The total brand value of the BrandZ Top 100 grew by a record 21% in the last year, adding almost US$750 billion to the ranking,...

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Branding Featured News

FIFA World Cup Russia Official Song to Be Performed by All-Star Line-Up

Olivia Pearce

May 25, 2018June 13, 2023

Will Smith, Nicky Jam, and Era Istrefi to perform 'Live It Up', the Official Song of the 2018 FIFA World Cup Russia Some of the...

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Industry Marketing

WPP Named World’s Most Effective Communications Group

Anisha Kapoor

May 25, 2018

Effie Index recognises companies that are most effective at delivering business results for clients such as WPP WPP has been ranked as the world’s most...

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Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...