World Branding Forum

Read Time:2 Minute, 16 Second

World of Furnishing Possibilities Opened by IKEA to Millions of Android Users around the Globe In a continuing effort to make great design accessible to...

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Campaigns Featured News

New AARP Campaign Fights Ageism and Celebrates Aging

Olivia Pearce

March 20, 2018May 8, 2018

Campaign by AARP Empowers People to Choose How They Live as They Age AARP, a nonprofit, nonpartisan organisation, has unveiled a new multiplatform brand campaign...

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Advertising Featured News

The Body Shop Launches First US Out-of-Home Ad Campaign

Joshua Hughes

March 20, 2018

Newest 'Forever Against Animal Testing' Ads by The Body Shop Reach Audiences On-the-Go in Prime Locations, Including New York City's First Liveboards Installation Outside of...

Read Time:1 Minute, 48 Second

Branding Industry Marketing

Cushman Creative ‘We Are One’ Poster Wins Gold Design Award

Anisha Kapoor

March 20, 2018March 20, 2018

The Winning Design by Cushman Helped Legendary Atlanta-Area Music Venue, Eddie's Attic Bring Music Lovers Together for a Good Cause Cushman Creative, a design agency...

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Campaigns Featured News

Quirky Dance Move Goes Viral in Coca-Cola Ad, ‘Meme’

Olivia Pearce

March 19, 2018

Ad by Coca-Cola Created by Southeast Asia Business Unit in Singapore, to Resonate in Various Markets The Coca-Cola ad campaign is aimed at helping young people...

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Industry Public Relations

Ketchum Wins Sixth PRWeek Campaign of the Year Award

Anisha Kapoor

March 19, 2018May 8, 2018

Frito-Lay North America and Ketchum Win Evening's Top Award for Tostitos' 'Party Safe' Bag Ketchum, a global public relations firm part of Omnicom Public Relations...

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IPC President Experiences Samsung Paralympic Showcase at Gangneung

Thomas Ng

March 16, 2018

Samsung Paralympic Showcase Helps Fans Embrace Excitement of Paralympic Winter Games, Enabling Them to Create, Capture and Share Their Experiences while Celebrating the Paralympic Spirit...

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Campaigns Featured News

Footaction Teams Up with Johnathan Mannion and Freddie Gibbs

Olivia Pearce

March 16, 2018

Photographer and Rapper Collaborate with Footaction to Talk about Culture, Music, and Style Footaction, a men's lifestyle brand part of Foot Locker, partnered with photographer...

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Branding Featured News

Toys”R”Us to Wind Down US Business

Olivia Pearce

March 16, 2018May 8, 2018

After 70 Years of Service, Toys"R"Us Seeks Court Approval to Liquidate All Inventory of US Stores Toys"R"Us, a toy company, announced that it has filed...

Read Time:2 Minute, 39 Second

Advertising Campaigns Industry Marketing

Common Ground Partners with Google in “Little by Little” Launch

Olivia Pearce

March 16, 2018May 8, 2018

Campaign by Common Ground Rooted in Truth that Exponential Change Is Possible through Repeated Little Acts by Largest Generation Launched by six of the world's...

Read Time:2 Minute, 55 Second

Advertising Industry Marketing

UK Maintains Leader Status Among Business Leaders Finds WPP Survey

Anisha Kapoor

March 16, 2018

Brand UK Survey by WPP Shows UK Maintains Major Leader Status Amongst Global Business Leaders and Citizens Despite Brexit Impact As Britain continues to untangle itself...