World Branding Forum

Read Time:1 Minute, 57 Second

Barbara Palvin Commits to Raising Awareness about the Issue of Water Scarcity with Acqua for Life For the ninth consecutive year, Acqua for Life is...

Read Time:2 Minute, 24 Second

Internet of Things Powers Coca-Cola Fleet of Cold Drink Equipment

Thomas Ng

March 22, 2018

Coca-Cola's Equipment Connectivity Will Help Track Product Inventory, Monitor Energy Efficiency, and More Coca-Cola is connecting its fleet of cold drink equipment found in convenience...

Read Time:1 Minute, 45 Second

Featured Marketing News

DASANI Sparkling Introduces Three New Refreshing Flavours

Nathaniel Mark

March 22, 2018March 22, 2018

Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...

Read Time:2 Minute, 38 Second

Huawei Enters Strategic Partnership with IATA

Thomas Ng

March 22, 2018

Partnership between Huawei and IATA Aims to Help Develop Airports and Airlines of the Future At the Passenger Terminal EXPO 2018 in Stockholm, Huawei announced it...

Read Time:2 Minute, 5 Second

Industry Marketing

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Anisha Kapoor

March 22, 2018May 8, 2018

Appointment Marks Next Step in Publicis.Sapient's Focus on Delivering Transformation Initiatives Through Unique Combination of Technology, Data Sciences, Creativity and Deep Industry Expertise Publicis.Sapient, the...

Read Time:1 Minute, 36 Second

Industry Marketing

Shapiro+Raj Hires Gwen Costa to Lead West Coast Expansion

Anisha Kapoor

March 22, 2018May 8, 2018

Shapiro+Raj, a leading strategic brand and marketing insights company, announced today that it has hired Gwen Costa as Senior Vice President to lead the organisation's...

Read Time:1 Minute, 40 Second

Industry Marketing

McCann Detroit Names James Ward President

Anisha Kapoor

March 22, 2018

Ward Rejoins McCann Family after 15 Years at Doner Detroit McCann Worldgroup announced that James Ward has been hired to serve in the role of President,...

Read Time:1 Minute, 33 Second

Industry Public Relations

PRWeek Names ICF’s Olson Top Midsized PR Agency of the Year

Anisha Kapoor

March 22, 2018May 8, 2018

Honour Won by Olson Engage for Second Time in Four Years; Agency also Awarded Honourable Mention for Overall Agency of the Year ICF, a global...