World Branding Forum

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New video features Manchester City stars Vincent Kompany, Ederson Moraes and Benjamin Mendy Nexen Tire, a global tire manufacturer, will be unveiling a new brand...

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Featured Marketing News

Teletubbies Brand Heads to South Korea with New Broadcast and Products Deals

Olivia Pearce

March 29, 2018May 8, 2018

SMG Holdings/Joon International Named Territory Licensing Agent for Teletubbies Toys and Consumer Products DHX Brands, the dedicated brand management and consumer products arm of DHX Media...

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Branding Featured News

Kelley Blue Book 2018 Brand Image Award Winners Revealed

Olivia Pearce

March 28, 2018May 8, 2018

Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World. There are few products more ubiquitous in our day-to-day lives than the...

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Campaigns Featured News

MyKronoz Gently Pokes at Traditional Watchmakers in Latest Campaign

Olivia Pearce

March 27, 2018May 8, 2018

Campaign by MyKronoz Showcases World’s Most-Funded Hybrid Smartwatch—ZeTime—from Swiss Challenger Intentionally timed to coincide with the world’s biggest show for watches and jewelry, Baselworld 2018,...

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Campaigns Featured News

TUMI Latitude Unveils Latest Campaign Featuring Alexander Skarsgård

Olivia Pearce

March 27, 2018May 8, 2018

Campaign Takes TUMI Latitude on Epic Journey around the World with Emmy-Winning Actor Alexander Skarsgård Building on its foundation of innovation, functionality and durable design,...

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Featured Marketing News

Lynk & Co Announce European Launch Plans

Nathaniel Mark

March 27, 2018

Plans by Lynk & Co Aim to Manufacturer Vehicles in Europe for Europe Lynk & Co, a global connected and shareable mobility brand, confirms its...

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Industry Marketing

Meredith Announces New Sales and Marketing Structure

Anisha Kapoor

March 27, 2018May 8, 2018

New Structure by Meredith National Media Group Strengthens Role of Newly-Acquired Brands from Time Inc and The Foundry Meredith Corporation—a leading media and marketing company...

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Advertising Industry

Lumentus Expands Expertise; Adds Strategic Messaging Veteran

Anisha Kapoor

March 27, 2018

Major Expansion by Lumentus Continued with Addition of Eric Shultz Experienced messaging strategist and former broadcast journalist, Eric Schultz, has joined the digital communications agency,...

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Featured Marketing News

Hong Kong Airlines Expands Network with San Francisco Launch

Nathaniel Mark

March 26, 2018

Mayor of San Francisco Proclaims "Hong Kong Airlines Day in San Francisco" Hong Kong Airlines celebrated the launch of its new A350 service to San...

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Campaigns Featured News

Colgate Says “Save Water!” in #EveryDropCounts Campaign

Olivia Pearce

March 26, 2018

Michael Phelps and Colgate Team Up and Announces New Sponsorship of the #RunningDry Initiative to Share the Save Water Message In support of World Water...

Read Time:3 Minute, 38 Second

Advertising Industry

Brands Pursue the Chinese Dream in BrandZ Top 100 Chinese Brands Ranking

Anisha Kapoor

March 26, 2018May 8, 2018

BrandZ China Top 100 Portfolio Brands Nearly Tripled the Growth Rate of the MSCI China Index Since July 2010 Technology giant Tencent has retained the...

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Industry Marketing

Brite Media Group Acquires Mesmerize Marketing

Anisha Kapoor

March 26, 2018May 8, 2018

Mesmerize CEO and COO to Join Brite Media in Leadership Roles and Operate Business Along with Existing Team Brite Media, a leading out-of-home advertising agency,...