World Branding Forum

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Honour Earned by FCB for Its Creative and Business Momentum Advertising Age released the results of its annual A-List earlier this week, and FCB was...

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Apple to Open Apple Kärntner Straße, Its First Austrian Store

Olivia Pearce

February 23, 2018

Store Opening will Feature Diverse Programmes Including Quick Start and How To Sessions, Music Labs and Studio Hours, Led by Apple Creatives Apple Kärntner Straße,...

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Featured Marketing News

Gap and Sarah Jessica Parker Collaborate on Limited-Edition Collection

Nathaniel Mark

February 22, 2018February 22, 2018

Collection by Gap Inspired by Parker's Childhood Heirlooms Celebrating Love, Luck and Magic Gap, an American clothing brand, launches the Gap | Sarah Jessica Parker...

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Branding Featured News

Foot Locker Unveils New PENSOLE-ASICS Shoe Collaboration

Olivia Pearce

February 22, 2018

Foot Locker Master Class Provides Opportunity for 18 Students Around the World to Gain First-Hand Design Experience Foot Locker, a specialty athletic retailer, in collaboration with...

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Branding Featured News

Ryan Reynolds Acquires Aviation Gin Just After One Sip

Olivia Pearce

February 22, 2018

Reynolds to Bring Drive and Creativity in Sharing Aviation with the World while Playing Active Role in Day-to-Day Business and Creative Direction Davos Brands revealed that...

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Hyundai NEXO Drives Itself 190km from Seoul to PyeongChang

Thomas Ng

February 22, 2018

NEXO SUV Model Set to Spearhead Acceleration of Hyundai's Plans to Develop Low Emission Vehicles It has been a busy start to the year for...

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Industry Public Relations

Dentsu PR to Publish Eighth Edition of Award-Winning “Communicating”

Anisha Kapoor

February 22, 2018

Latest Edition Guidebook from Dentsu PR to Offer In-Depth Exploration of Japan's Complex Communications Ecosystem Dentsu Public Relations, the PR arm of Dentsu Group, disclosed today...

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Daimler and HERE Bring HD Live Map to Future Mercedes-Benz Models

Thomas Ng

February 21, 2018

Highly Precise Maps for Daimler Cars will Be Key Element for Autonomous Driving Daimler, an automotive corporation and HERE Technologies, a mapping and location data...

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Campaigns Featured News

Easy Spirit Re-Energises Identity with New “Move For” Ad Campaign for Spring 2018

Olivia Pearce

February 21, 2018

New Easy Spirit Campaign Celebrates the Personal Motivations of Today's Women While Embracing the Brand's Legacy of Comfortable Footwear Easy Spirit, a women's comfort footwear...

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Branding Industry

Fast Company Ranks World’s 50 Most Innovative Companies

Anisha Kapoor

February 21, 2018

Apple Earns Top Spot on Fast Company MIC Ranks with 28 First-Time Honourees Fast Company, a progressive business media brand, with a unique editorial focus on...

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Featured Marketing News

Coca-Cola Leans Toward Its Handcrafted Heritage With Two New Flavours

Nathaniel Mark

February 21, 2018February 21, 2018

Popularity of Craft Sodas Grow as Coca-Cola Sees Opportunity for Full Portfolio of Locally Inspired Flavours Coca-Cola is returning to its artisanal roots with the release...