World Branding Forum

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Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

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Advertising Featured News

Sixt Rent-a-Car’s Valentine’s Ad Ends with Hilarious Twist

Joshua Hughes

February 9, 2018February 9, 2018

Love Finds its Way in Sixt's Emotionally Touched Valentine's Ad Campaign Sixt Rent-a-Car, a luxury car rental service with more than 2,000 locations in over...

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Featured Marketing News

PepsiCo Brings Personality Pop with New bubly Sparkling Water

Nathaniel Mark

February 9, 2018

bubly Comes a Year After Launch of PepsiCo's LIFEWTR PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a...

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Campaigns Featured News

adidas Originals Debuts New Daniëlle Cathari Collaboration

Olivia Pearce

February 9, 2018

Kendall Jenner Featured in adidas Originals by Daniëlle Cathari Collection Campaign adidas Originals debuted a highly anticipated collaboration with Amsterdam-based designer Daniëlle Cathari with a...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...