World Branding Forum

Read Time:1 Minute, 49 Second

Sixty Second Super Bowl Commercial Captures Emotional Surprise of Hyundai Owners For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels,...

Read Time:1 Minute, 59 Second

Samsung and Wanda Cinemas Launch First LED Cinema Theatre in China

Thomas Ng

February 5, 2018February 7, 2018

Pioneering Technology from Samsung Continues Rapid Expansion, Following Successful Implementations in 2017 Samsung Electronics announced a partnership with theatre operator, Wanda Cinemas, to bring its pioneering...

Read Time:1 Minute, 21 Second

Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...