World Branding Forum

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Pop Up Restaurant at Airport by JetBlue and Coca-Cola Combines Different Cultures The airport is full of people from all different places, offering a great...

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Campaigns Featured News

Velosan Flames Cooking Craze with Promotional Campaign

Olivia Pearce

January 17, 2018January 17, 2018

German Cookware Brand Velosan Teams Up With Metro AG The latest aspect of the cooking craze sweeping across the globe is the desire to have...

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Industry Marketing

LEWIS Expects 2018 to be another Record Year

Anisha Kapoor

January 17, 2018

£2.9 million deployed by LEWIS in developing new vertical sectors LEWIS, a global integrated communications business, announced the completion of its 23rd year of consecutive...

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Branding Featured News

Hyundai Debuts its 2019 Veloster with Marvel Studios’ Ant Man

Olivia Pearce

January 17, 2018February 5, 2018

Collaboration with Marvel to Increase Hyundai Brand Awareness Fans of Marvel Studios' Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities...

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Featured Marketing News

Ayesha Curry’s Effusive Style Captured in New Cookware Packaging

Anisha Kapoor

January 16, 2018January 16, 2018

DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...

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Branding Featured News

Tiffany Haddish Stars as Spokesperson for Groupon

Olivia Pearce

January 16, 2018

Groupon Releases Ad Series featuring Stand-Up Comedian Tiffany Haddish “Girls Trip” star Tiffany Haddish, named one of 2017’s biggest breakout stars, is the new spokesperson...

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Haier Showcases Smart Home Products at CES 2018

Thomas Ng

January 15, 2018February 2, 2018

Integration of Haier U+ smart air-conditioner with Amazon's Alexa smart home skills a success Chinese home appliance brand, Haier, was honoured with the Global Top...

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Campaigns Featured News

Nike Stands Up for Equality in Sport Campaign

Olivia Pearce

January 15, 2018February 5, 2018

EQUALITY represents Nike’s belief that sports brings people together like nothing else Nike has a long history of speaking up for causes that reflect its...

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Industry Marketing

Oleg Korenfeld Appointed as Global Chief Platforms Officer at Wavemaker

Anisha Kapoor

January 15, 2018

Korenfeld to Develop and Deploy Wavemaker Platforms Suite Globally Wavemaker, a media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer....

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Vectorform and Microsoft Collaborate on Vehicle Design Process

Thomas Ng

January 12, 2018

Mixed reality technology from Vectorform and Microsoft allows automakers to test vehicle prototypes in minutes instead of weeks Vectorform, a digital product and experiences company...

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Campaigns Featured News

Pepsi Celebrates its 120-Year History with Pepsi Generations

Olivia Pearce

January 12, 2018

Pepsi Generations comes together with limited-time retro packaging and the return of the Pepsi Stuff loyalty programme Pepsi unveiled this year's global creative campaign, "Pepsi Generations,"...

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Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...