World Branding Forum

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The Apple store features full line of products and a curated collection of accessories with interactive displays Apple Garosugil will open in Seoul on Saturday...

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Branding Industry

WPP Releases BrandZ Top 50 Most Valuable German Brands

Anisha Kapoor

January 26, 2018

SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Advertising Campaigns Featured News

Meet the Kardashians in New Calvin Klein Global Campaign

Joshua Hughes

January 25, 2018January 25, 2018

Calvin Klein Campaign Led by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner Calvin Klein, a wholly owned subsidiary of PVH...

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Branding Featured Marketing News

HARMAN Names Priyanka Chopra as Global Brand Ambassador

Nathaniel Mark

January 25, 2018February 5, 2018

Chopra Joins Growing Roster of Luminaries in Music, Entertainment and Sports with HARMAN Announcement HARMAN International, a wholly-owned subsidiary of Samsung Electronics, focused on connected technologies...

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Campaigns Featured News

Revlon Live Boldly Campaign Aims to Inspire Women

Olivia Pearce

January 25, 2018

Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann Announced As Global Brand Ambassadors for Revlon Revlon launched its new Live Boldly campaign in New...

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Industry Marketing

Cognifide Wins First Ever VOCalis Customer Satisfaction Award

Anisha Kapoor

January 25, 2018

Working with some of the world's leading businesses, Cognifide works to deliver exceptional customer experience Digital Clarity Group (DCG), the US based research and advisory...

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Campaigns Featured News

WaterWipes Showcases Parents’ Journey in Global Campaign

Olivia Pearce

January 24, 2018

Campaign by WaterWipes highlights the transformative moment of having a baby - from highest highs to lowest lows WaterWipes, a baby wipes brand, announced the...

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Branding Featured News

Tanduay Rum Debuts at the James Beard Foundation House

Olivia Pearce

January 24, 2018February 5, 2018

The triumph of the Filipino Spirit Celebrated by Tanduay Tanduay Rum USA has been honoured to be part of the "Regional Filipino Celebration" dinner at the...

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Samsung Launches Official App for PyeongChang 2018

Thomas Ng

January 24, 2018February 5, 2018

Samsung App to Power Connections and Bring Fans Closer to the Olympic Winter Games In celebration of the Olympic Winter Games PyeongChang 2018, Samsung Electronics, Worldwide Olympic...

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Advertising Industry

Major Changes Introduced to Gunn Report

Anisha Kapoor

January 24, 2018

Gunn Report Re-Launch Integrated into WARC Major changes are being introduced to Gunn Report, a global index of creative excellence in advertising, to reflect the...

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Branding Featured News

Mack Trucks and LEGO Partner on Mack Anthem Building Set

Olivia Pearce

January 23, 2018February 5, 2018

At 2,595 pieces, the Mack Anthem set is the fifth-largest LEGO Technic set ever The Mack Anthem is not only turning heads on the highway;...

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Advertising Featured News

Subaru Unveils New “Dog Tested. Dog Approved.” TV Ads

Nathaniel Mark

January 23, 2018January 23, 2018

The love for four-legged friends continued by Subaru with a series of custom digital content and partnerships Continuing its tradition of creating popular pet-focused ads,...