World Branding Forum

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New Commercial Celebrates L'Oréal Paris Spokeswoman Camila Cabello's Personal Comeback Story L'Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage...

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Campaigns Featured News

Diet Coke Launches Rebranding Campaign

Olivia Pearce

January 29, 2018

New Diet Coke campaigns aims for consumers to try or retry the iconic drink in new packaging As part of its full brand relaunch in...

Read Time:1 Minute, 45 Second

Featured Marketing News

IKEA Founder Ingvar Kamprad Passes Away at 91

Nathaniel Mark

January 29, 2018May 8, 2018

The IKEA Founder peacefully passed away, at his home in Småland, Sweden, surrounded by his loved ones following a short illness. Ingvar Kamprad was born in...