World Branding Forum

Read Time:2 Minute, 24 Second

The inimitable touch of Tom Ford reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns...

Read Time:1 Minute, 35 Second

Featured Marketing News

PPG’s COMEX Brand Creates 30 Murals to Celebrate “Coco”

Anisha Kapoor

November 22, 2017November 25, 2017

More than 90 liters of paint were used to create imaginative Comex murals that cover more than 317 square meters PPG’s Comex brand today unveiled...

Read Time:1 Minute, 40 Second

Ember Ceramic Mug in 25 Best Inventions of 2017, TIME Magazine

Thomas Ng

November 21, 2017November 22, 2017

A first of its kind, the new Ember Ceramic Mug receives top honours as one of the most groundbreaking inventions of the year Ember Technologies,...

Read Time:1 Minute, 39 Second

Campaigns Featured News

Calvin Klein Launches “Our Family. #MYCALVINS” Global Campaign

Olivia Pearce

November 21, 2017November 26, 2017

The Calvin Klein group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign Calvin Klein, a wholly owned subsidiary...

Read Time:2 Minute, 52 Second

Toyota’s Third Generation Humanoid Robot Unveiled

Thomas Ng

November 21, 2017November 22, 2017

T-HR3 reflects the Toyota broad-based exploration of how advanced technologies can help to meet people's unique mobility needs Toyota Motor Corporation revealed T-HR3, the company's...

Read Time:1 Minute, 44 Second

Industry Marketing

Merkle Named Search Agency of the Year by MediaPost

Anisha Kapoor

November 21, 2017November 25, 2017

MediaPost Accolade Comes on the Heels of Leader Ranking by an Independent Research Firm Merkle, a technology-enabled, data-driven performance marketing agency, announced that it has...

Read Time:1 Minute, 47 Second

Featured Marketing News

Chrysler Honoured with Edmund’s Most Wanted Award

Anisha Kapoor

November 20, 2017November 21, 2017

The Award Honours Chrysler in the Most Popular Vehicles Among Car Buyers Segment The Chrysler 300 is the winner of the Large Car segment in...

Read Time:1 Minute, 57 Second

Branding Featured News

NASCAR and Goodyear Extend Historic Relationship

Olivia Pearce

November 20, 2017November 21, 2017

The newly signed agreement continues Goodyear's designation as the "Official Tyre of NASCAR" and extends an uninterrupted relationship that started in 1954 NASCAR and The...

Read Time:2 Minute, 2 Second

Branding Featured Marketing News

Viking Announces Sponsorship of New Downton Abbey Exhibition

Olivia Pearce

November 20, 2017November 22, 2017

Viking announced it has signed on as presenting sponsor of Downton Abbey: The Exhibition, giving guests a chance to experience an up-close and personal look...

Read Time:1 Minute, 33 Second

Industry Public Relations

Millwright Holdings Acquires Warner Communications

Anisha Kapoor

November 20, 2017November 22, 2017

The Warner Communications acquisition aligns with Millwright's strategy of backing independent agencies that deliver exceptional results for clients and are great places to work Millwright...

Read Time:2 Minute, 24 Second

Branding Featured News

Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Olivia Pearce

November 17, 2017November 21, 2017

Foot Locker Hires New Specialized NIKE Sales Associates Foot Locker announced today an elevated partnership model with NIKE. As part of the company's over-arching strategy...

Read Time:2 Minute, 1 Second

Campaigns Featured News Public Relations

Japan Launches “Muslim Friendly Tohoku” Campaign

Anisha Kapoor

November 17, 2017November 21, 2017

The Campaign Seeks to Boost Introduction of "Muslim-Friendly" Hotels and Restaurants in Six Prefectures of Tohoku, and Provide "Omotenashi (Japanese-style Hospitality)" as Competitive as on...