World Branding Forum

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M&M'S Yellow Spokescandy Stars in the Brand's New Global Campaign, Airing in 12 Markets this Christmas Season Every Christmas since 1996, the M&M'S Brand has...

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Campaigns Featured Marketing News

The TCEB targets EU Market with 2018 MICE Marketing Campaign

Olivia Pearce

November 29, 2017December 3, 2017

Thailand as a global Bleisure destination Driven By The TCEB The Thailand Convention and Exhibition Bureau or TCEB, unveiled its latest strategic marketing initiative for...

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Branding Featured Marketing News

Accenture to Help Enhance Full Customer Experience for Maserati

Olivia Pearce

November 29, 2017November 30, 2017

Accenture Interactive to Help Maserati Re-Imagine the Customer Experience and Boost Sales Accenture announced that Maserati, a premium luxury vehicle manufacturer, has appointed Accenture Interactive...

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Branding Industry Marketing

Essense Partners Pioneers Unique Approach to Marketing Challenges

Anisha Kapoor

November 29, 2017November 30, 2017

Essense delivers on this differentiated approach by building a team of both marketing and energy sector experts Essense Partners, a full-service strategic marketing and branding...

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Campaigns Featured News

Jennifer Lopez Star of GUESS Jeans Spring 2018 Ad Campaign

Olivia Pearce

November 28, 2017November 29, 2017

The GUESS campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood This Spring 2018, GUESS will introduce actress, singer,...

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Branding Campaigns Featured News

LYCRA Brand Co-Sponsors Upcoming Kingpins Shows

Olivia Pearce

November 28, 2017November 29, 2017

The LYCRA brand teamed up with Who What Wear on a denim promotion featuring 19 denim brands utilising LYCRA dualFX technology INVISTA, owner of the...

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Campaigns Featured News

AHF Presents Free World AIDS Day Concert for 30th Anniversary

Olivia Pearce

November 28, 2017June 13, 2023

AHF Presents Free World AIDS Day Concert on 1 December, 2017 Featuring Sheila E., Yandel and Becky G.; San Juan Mayor Carmen Yulin Cruz To...

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Branding Industry

Doug De Villiers and Team Join Brand Union Africa

Anisha Kapoor

November 28, 2017November 29, 2017

Brand Union Africa is bringing Doug De Villiers, currently CEO of Brand Science, and his team into Brand Union to form a dynamic new market...

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Branding Featured Marketing News

Hangzhou Promotes its Rich Tourism Resources Across Europe

Olivia Pearce

November 27, 2017November 28, 2017

Hangzhou Tourism Promotional Event held in Copenhagen with the launch of China-Denmark Tourism Year this year The staging of the Hangzhou Tourism Promotional Event in...

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Featured Marketing News Technology

Samsung, Google, B2B Virtual Guide.com Team Up in 3D Tourism App

Thomas Ng

November 27, 2017February 2, 2018

Online and mobile users can virtually walk into any venue, make reservations, purchase goods and services and locate accessible areas for people with disabilities using...

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Featured Marketing News

Ocinator Releases Innovative Fitness Programme Marketing Campaign

Anisha Kapoor

November 27, 2017November 28, 2017

Ocinator is now, for the first time, available to the public, and will launch its general market campaign with a couple of TV commercials during...

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Advertising Industry Marketing

Meredith to Acquire Time Inc. To Create Top Media & Marketing Company

Anisha Kapoor

November 27, 2017June 13, 2023

Meredith Adds Leading Media Brands to Already Strong Portfolio of US National and Local Media Properties, Creating Media Powerhouse With US $4.8 Billion/£3.6 Billion in...