World Branding Forum

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McAfee’s offerings deliver on its vision to protect what matters most to consumers McAfee today launched its newest consumer security lineup with additional features designed...

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Campaigns Featured News

Honda Launches #WhatLiesBeyond Video Campaign

Thomas Ng

September 13, 2017

Five-episode series will promote a 2018 model-year announcement American Honda has launched a five-video series intended to drive excitement surrounding the autumn global unveiling of...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...

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Advertising Industry

IAA’s Regional Vice-Presidents to Drive Young Professional Engagement

Joshua Hughes

September 12, 2017September 12, 2017

The International Advertising Association (IAA) today announced the appointment of a new Global Young Professional team. The team has been elected from local Young Professional...

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Featured Marketing News

Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

Olivia Pearce

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Branding Featured News

Four Seasons Launches First Pop Down

Olivia Pearce

September 11, 2017September 11, 2017

Takeover event showcases Four Seasons creativity and artistry in unexpected downtown Toronto location, marking first in a global series With all eyes on Toronto during...

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Industry Public Relations

Alaska Airlines names Diana Birkett Rakow VP of external relations

Anisha Kapoor

September 11, 2017September 11, 2017

Alaska Airlines' board of directors has elected Diana Birkett Rakow Vice President of External Relations, leading the airline's government affairs, corporate communications and community relations...

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Branding Featured News

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Olivia Pearce

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

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Industry Public Relations

Boeing Names Musser to Top Communications Post

Anisha Kapoor

September 8, 2017September 8, 2017

Boeing has named Phil Musser as the company's next Senior Vice President of Communications, succeeding Tom Downey Downey has announced plans to step down from...

Read Time:2 Minute, 37 Second

Featured Marketing News

Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

Thomas Ng

September 7, 2017

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey's Top 20, New Services and More Toys"R"Us today unveiled its 2017 Holiday Hot...